At Augustine Agency, I created campaign concepts, brand voice and messaging, social content, digital ads, and blogs for clients including Avocados From Mexico, Mission Foods, and the National Mango Board. I translated strategic briefs into channel-specific creative for consumers, retailers, importers, foodservice professionals, and public-sector audiences.
At Richards Lerma, I concepted, wrote, directed, and produced TV and radio spots, out-of-home work, in-store signage, and social posts for Metro by T-Mobile.
At Designory, I was lead copywriter on the Subaru team and also wrote for Nissan and Infiniti. I wrote the 2014 Forester Able app and Subaru Discover app, which interacted with Subaru print brochures to unlock photos and videos; the 2014 Subaru Crosstrek campaign received a national Silver Addy.
Earlier, I wrote product copy and advertising for VIZIO, digital copy for Mazda at Sarkissian Mason, and print ads, newsletters, direct mail, and web content at Fremont Investment & Loan. I bring agency and in-house experience across B2B and B2C work, and use AI to explore ideas, gather insights, and refine copy while keeping brand voice and strategy at the center.
