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Stacey NginaSN
Open to opportunities

Stacey Ngina

@staceyngina

Junior digital executive turning luxury travel insights into data-driven growth.

Kenya
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What I'm looking for

I’m looking for a travel-focused digital marketing role where I can own SEO, CRM automation, and paid campaigns using HubSpot and GA4, turning insights into higher bookings with clear reporting and room to grow.

I’m a results-driven Digital Marketing & Travel Professional with 3+ years of hands-on experience across email marketing, CMS management, SEO, CRM automation, and campaign reporting. I bring a strong luxury safari and sustainable tourism foundation, then translate it into crisp digital execution and measurable outcomes.

I’ve delivered performance improvements across channels—growing organic reach by 120% and website traffic by 90%, while reducing bounce rate from 72% to 44%. I’ve also improved lead-to-booking conversion by 25% through HubSpot CRM workflows, and reached 4.8% CTR on paid campaigns with 2× gains.

On the website side, I publish and optimise WordPress content, building campaign landing pages and applying SEO best practices using RankMath and Yoast SEO. I track results end-to-end with GA4, Google Ads, and Meta Business Suite, and I build reporting dashboards and dashboards-ready spreadsheets to support data-driven decisions.

I also understand the travel journey from the inside: I’ve managed 100+ bookings with zero errors and designed 15+ customised itineraries for VIP guests. I’m meticulous with data and energized by fast-moving teams where digital strategy supports world-class client experiences.

Experience

Work history, roles, and key accomplishments

FR

Digital Marketing & Tour Consultant

Freelance

Oct 2023 - Oct 2025 (2 years)

Provided end-to-end digital marketing and travel consultation for East Africa tourism clients, building HubSpot email newsletters and automated drip workflows with audience segmentation. Improved email open rates by an average of 18% through list hygiene and deliverability optimization while managing WordPress content, SEO (RankMath/Yoast), and cross-channel performance reporting in GA4 and paid p

Education

Degrees, certifications, and relevant coursework

The Co-operative University of Kenya logoTK

The Co-operative University of Kenya

Bachelor of Science, Sustainable Tourism Management

2021 - 2025

Grade: 2nd Class Honours (Upper)

Earned a BSc in Tourism and Travel Management with a major in Sustainable Tourism Management, graduating with a 2nd Class Honours (Upper) in 2025.

Cornell University logoCU

Cornell University

Certification, Sustainable Destination Management

Completed Sustainable Destination Management (certificate/program) in 2025.

HubSpot Academy logoHA

HubSpot Academy

Digital Marketing Certification, Digital Marketing

Completed a Digital Marketing Certification through HubSpot Academy in 2025.

ST

STTA

Certification, Young Change Makers

Completed the Young Change Makers Certification in 2025.

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