Stacey Hood
@staceyhood
I build compliant, discoverable content programs that grow financial services audiences and performance.
United StatesWhat I'm looking for
I've spent seven years at PNC Bank owning localized, member-facing content and Google Business Profile strategy in English and Spanish across multiple markets. I built QA and editorial governance standards that supported accurate, repeatable delivery in a heavily regulated environment.
At PNC, I grew organic traffic 30%, improved Core Web Vitals 25%, and reduced customer acquisition cost 45% by aligning SEO, UX, and paid-search KPIs into one executive reporting structure. I partnered daily with legal, compliance, UX, creative, content, and analytics teams to move recommendations forward with evidence attached.
Through my independent practice, I build content, growth, and go-to-market programs for brands including Fireball Whiskey, Echo Power Products, Embassy Skates, Mahaffey Tent, and Drumheads Media. I run testing agendas, direct $100K+ in monthly paid media, build HubSpot workflows, and structure content with schema, entity anchoring, and JSON-LD for search and AI answer engines.
I previously led Provenance Digital, directing content, SEO, and SEM work for Regions Bank, Alabama Public Television, and McWane Science Center. I also publish Drumheads Media and have built two e-commerce businesses, bringing an operator's perspective to editorial calendars, customer acquisition, retention, and ambiguous growth problems.
Experience
Work history, roles, and key accomplishments
Digital Marketing and Content Consultant
Independent Practice
Jan 2013 - Present (13 years 7 months)
Build and run content and growth programs for brands, leading go-to-market content and structuring content for AI answer engines. Direct paid media and own marketing automation workflows.
Owned localized, member-facing content and Google Business Profile strategy in English and Spanish across multiple markets. Grew organic traffic 30% and reduced customer acquisition cost 45% through technical remediation and unified performance reporting.
VP and Managing Partner
Provenance Digital
Jan 2010 - Jan 2013 (3 years)
Directed content, SEO, and SEM strategy for clients including McWane Science Center, Alabama Public Television, and Regions Bank. Led cross-functional teams and owned budgets, timelines, and client communication.
Founder and Publisher
Drumheads Media
Publish an independent media property and interview podcast, owning editorial direction, guest booking, production schedule, and distribution.
Founder and Operator
World Soccer Shop and Guitar.com
Started and ran two e-commerce businesses, owning P&L, customer acquisition cost, retention, and margin.
Education
Degrees, certifications, and relevant coursework
University of Alabama at Birmingham
Bachelor of Arts, Public Relations and Marketing
Earned a Bachelor of Arts in Public Relations and Marketing.
Harvard Business School
Certification, Generative AI
Completed a certification in Generative AI.
MIT Sloan
Certification, LLM and Prompt Engineering
Completed a certification in LLM and Prompt Engineering.
Vanderbilt University
Certification, Prompt Engineering
Completed a certification in Prompt Engineering.
HubSpot
Certification, Marketing Automation and Marketing Cloud
Completed certifications in Marketing Automation and Marketing Cloud.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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