Srinidhi HV

I’m a results-driven Salesforce Marketing Cloud (SFMC) Specialist with 3+ years of hands-on experience designing email marketing and customer lifecycle automation. I’ve delivered 20+ high-impact campaigns focused on improving open rates, email deliverability, and audience engagement.

In my roles as an Associate Software Engineer, I’ve built and optimized end-to-end workflows in Journey Builder and Automation Studio, including drip campaigns, triggered sends, and lifecycle journeys. I develop AMPscript-driven dynamic content and use SQL-based audience segmentation with Contact Builder, Data Extensions, and Data Views to personalize at scale.

I take quality personally: I run QA and cross-client compatibility testing using Litmus and Everest, enabling zero critical rendering failures across 50+ clients and devices. I also collaborate closely with creative, data, and product teams to deliver on time—cutting rendering errors by 90%, improving deliverability before deployments, and reducing manual effort by 60% through automated processes.