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srikanth kande

@srikanthkande

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Senior Paid Social Specialist driving 10–22x ROAS across Meta, TikTok, Snapchat and LinkedIn.

India

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What I'm looking for

I’m looking to lead paid social/performance marketing for global brands, owning full-funnel ROAS growth with rigorous testing, strong reporting, and AI-enabled efficiency—while mentoring cross-market teams and partnering closely with stakeholders.

I’m a results-driven Senior Paid Social Specialist with 11 years of experience managing $1M+ budgets across Meta, TikTok, Snapchat, LinkedIn, and Pinterest. I consistently deliver 10–22x ROAS across EMEA, USA, and APAC, scaling underperforming accounts through data-driven optimization, audience refinement, and structured testing frameworks.

I’ve led paid social strategy and execution for global hospitality brands and other sectors, turning low-performing accounts into steady performers while mentoring teams to execute ROAS-focused improvements. My work has been recognized with the Cendyn Superlative – Most Strategic Award (2024), and I routinely translate reporting insights from tools like TapClicks, Sprinklr, and Excel/Power BI into clear next-step strategies—supported by AI-powered workflow upgrades using ChatGPT and Claude AI.

Experience

Work history, roles, and key accomplishments

Senior Paid Social Specialist

Cendyn

Jun 2023 - Dec 2025 (2 years 6 months)

Led paid social strategy and execution for global hospitality brands with $1M annual budgets across Meta, Snapchat, Pinterest, and LinkedIn. Scaled underperforming accounts to achieve consistent 61 ROAS and delivered 10x ROAS for nearly 10 clients over 18+ months, while mentoring a 6-member team.

Paid Social Strategy Meta Ads Pinterest Ads Performance Optimization ROAS A B Testing Excel reporting Team Leadership

Paid Social Specialist

Annalect India

Nov 2021 - Jun 2023 (1 year 7 months)

Managed paid social teams and campaigns across APAC and EMEA for a global electronics brand with budgets up to $1M across Meta, LinkedIn, TikTok, and Snapchat. Improved app install performance to 130%+ of targets via A/B testing and reduced cost per booking by 50% (€10 to €5) for EMEA clients within 6 months.

Paid Social Meta Ads LinkedIn Ads A B Testing Audience Targeting Performance Analytics Sprinklr

Paid Social Specialist

Assembly Global

Sep 2020 - Oct 2021 (1 year 1 month)

Owned Meta performance strategy for 8+ beauty and skincare e-commerce brands and managed 15+ accounts across APAC. Delivered $540K–$720K in annual e-commerce budgets while maintaining ~15 CPA and 10–15 ROAS, and ensured accurate client reporting through MBR/QBR/YBR ownership.

Meta Ads Budget Management CPA Optimization ROAS MBR QBR YBR Reporting

Paid Social Specialist

GUS Education India

Feb 2018 - Aug 2020 (2 years 6 months)

Led end-to-end paid social lead generation for UK and Germany university clients with monthly budgets exceeding £50K to drive student acquisition. Reduced cost per lead from £45 to below £15 for key German clients through advanced targeting, creative testing, and continuous optimization, while governing reporting consistency and accuracy.

Lead Generation Paid Social Strategy Audience Targeting Creative Testing Performance Analysis