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sree devi

@sreedevi1

Brand strategy consultant at Ramya Arts, strengthening its digital brand presence and growing non-follower reach by 200%.

India

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At Ramya Arts, I lead brand strategy, creative direction and digital marketing, shaping content and publishing plans across social media and other digital touchpoints. I’ve grown Instagram followers by 6.8% and non-follower reach by 200%.

At Continental Coffee, I owned brand strategy, positioning, naming and packaging across a ₹150 Cr instant coffee portfolio, growing market share from 0.5% to 4%. At the Indian School of Business, I led masterbrand communications and managed a ₹5 Cr annual budget, with campaigns that grew interactive traffic by 72% and tripled campaign click-through rate.

Experience

Work history, roles, and key accomplishments

Current

Brand Strategy Consultant

Current

Independent Consulting

Apr 2026 - Present (7 months)

Lead end-to-end brand strategy, creative direction, and digital marketing for Ramya Arts, strengthening brand consistency across social media and digital touchpoints. Developed content strategies and creative concepts aligned with brand identity and business objectives.

Brand Strategy Creative Direction Digital Marketing Content Strategy Social Media Instagram Audience Engagement

Senior Marketing Manager – Brand Strategy & Communications

Indian School of Business (ISB)

Dec 2023 - Mar 2026 (2 years 3 months)

Led institutional brand strategy, masterbrand communications, and always-on content across LinkedIn, Instagram, and YouTube, driving 72% growth in interactive traffic and a threefold improvement in campaign CTR. Managed a ₹5 Cr annual budget and led a team of seven professionals.

Brand Strategy Brand Communications Content Strategy LinkedIn Instagram YouTube Campaign Management Budget Management Team Leadership Nielsen Quantum Brand Health and Equity Tracking Creative Direction Digital Marketing Social Media Email Marketing Event Marketing

Brand Manager – Brand Strategy & Business Growth

Continental Coffee Pvt. Ltd.

Jan 2018 - Dec 2023 (5 years 11 months)

Owned brand strategy, positioning, naming, packaging, and marketing communications for a ₹150 Cr instant coffee portfolio. Grew market share from 0.5% to 4% over five years and managed a ₹10 Cr marketing budget.

Brand Strategy Brand Positioning Naming Packaging Marketing Communications ATL BTL Digital Marketing Market Share Growth Budget Management Consumer Insights Competitive Analysis Visual Strategy POSM Store Displays Celebrity Partnerships Influencer Marketing

Assistant Brand Manager – Consumer Marketing

Sanzyme Pvt. Ltd. (Nutrus Division)

Oct 2014 - Jan 2018 (3 years 3 months)

Supported brand launches and marketing communications for consumer healthcare brands, contributing to product visibility and market development. Executed BTL activations and market outreach programmes, contributing to approximately 10% sales-volume growth.

Brand Launch Marketing Communications BTL Activations Market Outreach Consumer Engagement Competitive Analysis Market Assessment Promotional Activities