Shelani Agarwal
@shelaniagarwal
I build brand identities, launch strategies, and content engines that increase engagement, conversion, downloads, and sales.
IndiaWhat I'm looking for
I've built identity, launch, and growth strategies for D2C, FMCG, and e-commerce brands across agency, studio, and freelance environments.
Currently, I manage brand strategy and content for 3+ active clients. For Kineto India, my app-launch initiatives contributed to a 15% increase in downloads, while seasonal promotions lifted sales by 20% during campaign windows.
For Goodwyn Tea, I produced Amazon A+ content that contributed to a 10% lift in product-page conversion and grew social followers by 25% in three months. I also lead end-to-end social strategy, brand guidelines, and creative shoots for Garden Fresh.
Previously, I co-founded alt.space design studio and scaled it to 20 active clients across 10 industries, delivering brand, packaging, web, and event work. My experience also includes Rediffusion Y&R, Brandwizz Communications, Conclave Ventures, and managing 15 brand accounts at Shreyansh Innovations.
Experience
Work history, roles, and key accomplishments
Brand Strategy Consultant
Freelance
Jan 2024 - Present (2 years 8 months)
Manages brand strategy and content concurrently for 3+ clients, including Kineto India, Goodwyn Tea, and Garden Fresh. Led brand identity and app launch strategy, produced Amazon A+ content, and directed creative shoots.
Education
Degrees, certifications, and relevant coursework
K. J. Somaiya Institute of Management Studies & Research
Master of Business Administration, Marketing
2010 - 2012
Pursued an MBA with a specialization in Marketing, gaining advanced knowledge in brand management and marketing strategy.
St. Xavier's College, Kolkata
Bachelor of Commerce, Finance
2006 - 2009
Completed a Bachelor of Commerce with Honors in Finance, building a strong foundation in financial principles and business studies.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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