At Wayfair, I lead A/B testing for authentication flows across web and app. My analysis and funnel revamp boosted order conversion by 20%, contributing to a $45M increase in gross revenue.
I also investigated a flawed experiment that could have caused a $6M/day gross revenue loss, and established testing quality standards across product teams. SQL-based funnel analysis and a Passwordless Register flow revamp contributed to an $8.2M GRS increment and an 11% rise in Manual Login Success.
Previously, I managed gift card A/B tests at Fampay and optimized signup-to-KYC conversion. At MyTeam11, I used RFM modeling and Python/SQL automation to increase user activity and growth; at HUDL, I developed Power BI dashboards for sports performance tracking.
