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Shivakiran SN

@shivakiransn

Data Analyst II at Elsevier defining product KPIs and measuring identity-platform experiments.

At Elsevier, I define event-tracking specifications and governed KPIs for an enterprise identity and authentication platform. I also design and evaluate experiments, and built monitoring dashboards to support decisions during a phased platform migration.

I build Snowflake reporting models and use SQL and Python to improve reporting accuracy and efficiency; automating recurring workflows reduced manual reporting effort by approximately 70%. Previously, at Elecroom Technologies, I analysed e-commerce customer journeys and developed reporting solutions for business teams.

Experience

Work history, roles, and key accomplishments

Current

Data Analyst II

Current

Elsevier

Aug 2024 - Present (2 years 3 months)

Defined event-tracking specifications and KPI logic for an enterprise identity platform in Adobe Analytics. Designed and evaluated A/B and multivariate experiments, led analytics for a phased migration, and automated reporting workflows with Python, reducing manual effort by approximately 70%.

Adobe Analytics A B Testing Multivariate Testing KPI development Snowflake SQL Python Report Automation Data Quality Stakeholder Management

System Engineer – Data & Analytics

Elecroom Technologies

Nov 2021 - Aug 2024 (2 years 9 months)

Designed end-to-end ETL pipelines integrating ERP, operational, and business data into centralized reporting environments. Built reporting solutions using SQL, Power BI, and Excel, and analyzed customer behavior, funnel conversion, and sales trends to support conversion improvement and revenue decisions.

ETL SQL Power BI Excel Data Modeling Customer Segmentation Cohort Analysis Data Validation Reporting

Software Associate

Darshi Technologies

Mar 2021 - Oct 2021 (7 months)

Supported API lifecycle management and monitoring using Apigee. Analyzed API usage, latency, and error metrics to improve platform reliability and developed operational dashboards for engineering teams.

Apigee API Monitoring Dashboard Development Troubleshooting