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Soumyadip RaySR
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Soumyadip Ray

@soumyadipray

Pricing strategy principal at HP who developed analytics-driven pricing tools used across markets.

India
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At HP Printing and Computing India Pvt. Ltd., I manage pricing tools for the Personal Systems category and work with market leads on pricing and margins. I also guide feature analytics using machine learning and support pricing decisions and executive reviews across 47 countries.

In HP’s Personal Systems Pricing Centre of Excellence, I established standardized, analytics-driven pricing and helped develop and deploy the PFV Lite Tool with nine countries. Earlier, I built the WAPP Lite Tool from scratch and helped develop the Weighted Average Price Point concept and methodology.

In HP’s Global Analytics Team, I helped plan product mixes and identify market gaps, and set up the Business PC Solutions Engagement Team. The heat maps I worked on continued to serve worldwide teams, and HP’s Vice President for WW Strategy said they played a significant role in HP’s turnaround.

Earlier, at ANZ Support Services India Pvt. Ltd., I transitioned collective provisioning reports for 38 countries and received a Kaizen Award for implemented ideas. My experience also includes campaign analytics at Fidelity Business Services India Ltd. and retail market research for Frito-Lay, PEPSICO, North America, at Symphony Marketing Solutions Pvt. Ltd.

Experience

Work history, roles, and key accomplishments

HL

Operations Manager II / Analytics Expert

HP Printing and Computing India Pvt. Ltd.

Apr 2019 - Aug 2020 (1 year 4 months)

Created the first analytics-driven approach to pricing, developed the Price Feature Value concept, and built the WAPP Lite Tool from scratch.

HL

Operations Manager I / Analytics Specialist

HP Printing and Computing India Pvt. Ltd.

Dec 2013 - Apr 2019 (5 years 4 months)

Supported strategy and planning of product mixes, identified market gaps, and set up the Business PC Solutions Engagement Team.

FL

Analyst

Fidelity Business Services India Ltd.

Jun 2008 - Oct 2010 (2 years 4 months)

Performed campaign analysis and recommendations for workplace campaigns, acted as single point of contact for campaign measurement, and provided insights to marketing teams.

Education

Degrees, certifications, and relevant coursework

University of Bedfordshire logoUB

University of Bedfordshire

M.Sc., Finance and Business Administration

Completed an M.Sc. in Finance and Business Administration with a dissertation on Risk Management.

MM

Master School of Management

Post Graduate Diploma, Business Management

Completed a Post Graduate Diploma in Business Management with a focus on Marketing and a minor in Finance.

Tech stack

Software and tools used professionally

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