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Berfin Leventoglu

@berfinleventoglu

Marketing & Communications Specialist at Tarkett Türkiye, building B2B product launches and a lead generation funnel in HubSpot.

Turkey

Message

At Tarkett Türkiye, I own brand, content, email, and partnership channels for the Turkish market. I led positioning, copy, and launch content for more than 10 B2B product releases a year, adapting global campaigns such as iQ Motion for the local market.

I built Tarkett Türkiye's first lead generation funnel in HubSpot, writing copy from first touch through sales handoff. I also initiated an ongoing partnership with Yapı Kataloğu, creating bilingual content for its newsletter and social channels.

At Colendi, I led brand and communications strategy across the main brand and four sub-brands. I built the positioning and messaging framework for ColendiMind and led its EMEA launch communications, and I owned communications for Colendi's Nasdaq announcement and $65M Series B round.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Communications Specialist

Current

Tarkett Türkiye

Dec 2025 - Present (11 months)

Owns brand, content, email, and partnership channels end to end for the Turkish market within a two-person marketing team. Led positioning, copy, and launch content for 10+ B2B product releases a year and built the first lead generation funnel in HubSpot.

Brand Positioning Content Marketing Email Marketing Event Marketing HubSpot B2B Marketing Campaign Management Partnership Management

Marketing & Communications Lead

Colendi

Jan 2023 - Jan 2025 (2 years)

Led a three-person team reporting to the CMO and CCO, owning brand and communications strategy across the main brand and four sub-brands. Built positioning for ColendiMind and led its EMEA-wide launch, and managed strategic brand partnerships with MoneyPay, WhiteBIT Türkiye, and Turkcell.

Brand Strategy Communications Strategy Positioning Messaging Launch Communications Press Releases Media Relations Partnership Management Event Marketing Content Creation

Social Media Content Specialist

Connectys

Apr 2021 - Jan 2023 (1 year 9 months)

Supported regional content strategy by monitoring digital trends and reporting culturally relevant topics, and helped streamline moderation and review workflows across markets.

Social Media Content Strategy trend monitoring Moderation Workflow Optimization