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Souheil El Arabi El Azzouzi

@souheilelarabielazzo

Currently pursuing an MBA in International Management in Germany, bringing 9 years of GCC digital marketing experience, including leadership at PIF.

Germany

Message

At Monks, I managed social media communications for the Public Investment Fund and Humain AI, supporting Vision 2030 initiatives across an annual portfolio. I reduced campaign delivery timelines by 30% by establishing a seconded on-ground team in Riyadh.

At Monks and Create Group, I managed PIF communications through an agency transition and led cross-functional teams, while maintaining 100% client retention across both accounts at Monks. At Create Group, I managed a PIF account valued at AED 4.8M and directed a team of five direct reports.

Earlier at FP7 McCann, I managed accounts for Salam and AlJazirah Vehicles, including Salam’s rebrand campaign, which generated enough traffic to crash the client website. I bring experience across GCC digital marketing, social media strategy, campaign delivery, and sovereign wealth fund communications, and I’m currently pursuing an MBA in International Management at CBS International Business School.

Experience

Work history, roles, and key accomplishments

Account Director

Monks

May 2024 - Aug 2026 (2 years 3 months)

Managed an annual portfolio comprising Public Investment Fund and Humain AI, overseeing all social media communications for Vision 2030 initiatives. Led a cross-functional team of 17 specialists, achieving 94% team retention and 100% client retention.

Account Management Team Leadership Budget Management Customer Retention Social Media Strategy Campaign Delivery Social Security Fund Communication Vision 2030 Cross Functional Collaboration Strategic Planning Performance Analytics Agency Operations

Associate Account Director

Create Group

Jan 2024 - May 2024 (4 months)

Promoted to Associate Account Director after 7 months, managing an AED 4.8M account with oversight of Vision 2030 social communications. Directed a team of 5 direct reports and served as the only seconded employee on-ground in Riyadh for the PIF account.

Senior Account Manager

Create Group

May 2023 - Dec 2023 (7 months)

Managed the Public Investment Fund social media account as the sole on-ground seconded team member in Riyadh, collaborating with 2 Account Managers in Dubai to deliver monthly social campaigns. Achieved rapid promotion within 7 months.

Account Management Customer Retention Social Media Strategy Campaign Delivery Social Security Fund Communication Vision 2030 Cross Functional Collaboration Strategic Planning Performance Analytics

Senior Account Manager

FP7 McCann

Feb 2023 - May 2023 (3 months)

Executed Salam telecommunications rebrand campaign that generated sufficient traffic to crash the client website. Managed a SAR 4.75M combined account portfolio across Salam and AlJazirah Vehicles.

Account Management Budget Management Customer Retention Social Media Strategy Campaign Delivery Cross Functional Collaboration Strategic Planning Performance Analytics

Account Manager

FP7 McCann

Feb 2021 - Feb 2023 (2 years)

Managed a SAR 4.75M account portfolio for 2 years across Salam telecommunications and AlJazirah Vehicles automotive accounts, delivering an average of 6 monthly campaigns. Maintained 100% client retention throughout tenure.

Account Management Budget Management Customer Retention Social Media Strategy Campaign Delivery Strategic Planning Performance Analytics

Digital Account Executive

FP7 McCann

Jan 2020 - Feb 2021 (1 year 1 month)

Managed the AlJazirah Vehicles account with a SAR 45,000 average monthly budget. Promoted to Account Manager after 13 months based on demonstrated ability to manage client relationships and comprehensive understanding of the business.

Account Management Budget Management Customer Retention Social Media Strategy Campaign Delivery Strategic Planning Performance Analytics

Digital Marketing Manager

Medical Call

Sep 2019 - Jan 2020 (4 months)

Served as interim marketing manager following the permanent manager's resignation, overseeing SAR 60,000 total campaign budgets and SAR 12,000 monthly advertising spend. Managed Google Ads campaigns and monthly content calendar delivering 28 posts per month.

Google Ads Content Calendar Campaign Management Budget Management Digital Marketing

Marketing Executive

iSocial

Apr 2018 - Nov 2018 (7 months)

Developed marketing strategies and online solutions customized for individual client requirements, managing client meetings, relationship maintenance, and deal negotiations. Planned and supervised social media advertising activities.

Marketing Strategy Customer Relationship Management Social Media Administrative Operations

Business Development Associate

PROACT

Feb 2016 - Mar 2018 (2 years 1 month)

Conducted cold outreach and client meetings pitching comprehensive digital marketing services from social media content calendars through search engine optimisation solutions. Transitioned from business development to client servicing after determining stronger career alignment with marketing and advertising account management.

Business Development Cold Outreach Client Meetings Digital Marketing SEO Content Calendar