Open to opportunities

Sorin Tofan

@sorindaniel

Senior creative director and art director specializing in strategic communication, brand storytelling, and digital design.

Romania

Message

What I'm looking for

I seek senior creative roles where I can lead integrated brand and digital communication, mentor teams, and deliver strategic, design-driven campaigns for international clients.

I am a senior creative professional with deep experience in strategic communication, copywriting, art direction, and brand strategy, developed at leading agencies such as Graffiti BBDO, Ogilvy, Leo Burnett, Cohn & Jansen, and others.

My work spans graphic and product design, digital and social media, and corporate communication, with notable achievements including a Silver Effie for Dacia Sandero and first place at the Communication Olympics; I also launched a wearable-products venture, OnWear.

I prioritize continuous learning and collaborative problem-solving, delivering creative strategy and tangible results for international clients across campaigns, product development, and integrated communication projects.

Experience

Work history, roles, and key accomplishments

Current

Creative Director

Current

The Circle Agency

Jan 2020 - Present (5 years 8 months)

Led PR and corporate communication for international brands including Skanska, PlanRadar, Novartis and Freshful, enhancing brand visibility and delivering integrated creative campaigns.

Creative Direction Corporate Communications Branding PR Art Direction Graphic Design Campaign Strategy

Product & Graphic Designer

Fratelli Social Group

Jan 2019 - Dec 2020 (1 year 11 months)

Designed social media assets and developed product concepts (The Pot, Lompa Planta), and explored blockchain-based solutions addressing greenwashing and retail for women.

Product & Design Graphic Design Social Media Design Branding 3D Design Design Concepts

Graphic Designer

Jan 2018 - Dec 2019 (1 year 11 months)

Produced promotional and decorative 3D and graphic designs for local and international retail brands, expanding skills in 3D software and visual merchandising.

Graphic Design 3D Design Visual Merchandising Branding Illustration Adobe Creative Suite Typography

Copywriter & Art Director

Graffiti BBDO

Jan 2017 - Dec 2018 (1 year 11 months)

Provided copywriting and art direction for international home decoration and retail clients, contributing to strategic campaigns and winning a Silver Effie for Dacia Sandero.

Copywriting Art Direction Campaign Strategy Advertising Storyboarding

Senior Art Director

Ogilvy

Jan 2015 - Dec 2016 (1 year 11 months)

Led digital creative work for Lenovo across the EMEA region, focusing on digital strategy and high-impact campaigns delivered across multiple markets.

Art Direction Creative Strategy Cross Market Coordination Lenovo Copywriting Team Leadership Adobe Creative Suite

Founder / Entrepreneur

OnWear

Jan 2014 - Dec 2015 (1 year 11 months)

Founded OnWear to develop fluorescent outerwear for cyclists; oversaw product design, sourcing, production and communications, and led social and mass media outreach.