ioana mladin

I’m a graphic designer and marketing design specialist with 5+ years of experience in visual identity, branding, and digital content production across retail, furniture, healthcare, HoReCa, entertainment, and themed decor. I turn creative direction into consistent, conversion-minded assets that help teams communicate clearly and win attention.

At Scenoart, I manage the marketing design department and produce promotional materials for international projects across Romania and Europe. I deliver 100+ marketing assets per year and have supported a 32–40% increase in brand visibility through campaigns on Facebook, Google Ads, and social media.

I’m hands-on with both strategy and execution: from seasonal catalogues and presentation brochures to social media templates and PowerPoint decks. I grew Instagram by 1,000+ organic followers using a steady content cadence, and I reduced revision cycles by ~20% through brief standardisation and asynchronous feedback documentation while keeping visual consistency across 10+ materials per campaign.

Earlier roles strengthened my end-to-end approach—developing 10+ complete visual identities, creating ad and web materials for Facebook and Google Ads, and standardising reusable templates to cut production time by ~25%. I’m also expanding my skill set through AI and UI/UX learning to keep my design work practical, modern, and measurable.