At ASER București, I led the Creative Marketing division and coordinated creative and marketing activities across student-focused projects. I managed a multidisciplinary creative team and developed communication strategies for student audiences.
For Ingenius, I developed the creative direction and communication materials for a project that helped students outside the organization explore practical marketing skills. I also contributed to planning and delivering Akademics, Inov’up, and TrendIn.
At NovaHelix, I led branding and visual identity work for an initiative focused on developing an oncology hospital specializing in proton and carbon-ion therapy. I developed the brand’s visual language, symbolism, archetype, and tone of voice to communicate medical expertise with empathy and accessibility.
