sorangel villafana
@sorangelvillafana
Senior Manager in account executive operations, driving payments-focused revenue and leading high-performance teams in LatAm markets.
United StatesWhat I'm looking for
I’m a bilingual (English/Spanish) Senior Manager and operational leader with 10+ years of experience in financial services, account management, and people leadership across major banking institutions. I specialize in payments, merchant acquiring, and partner operations, with deep expertise in Latin American and Caribbean markets and a proven ability to engage, influence, and grow relationships across North America and LatAm.
I’ve led high-performing teams of 21+ professionals, owned cross-functional process improvements, and served as the primary escalation point for complex partner issues. In my most recent role, I drove $3M+ in revenue with a 28% conversion rate and delivered 110%+ of monthly targets, while closing 40% of revenue from Latin American and Caribbean regions through culturally fluent, personalized partner outreach.
Experience
Work history, roles, and key accomplishments
Founder & Community Director
Wellness By Sorangel / Comunidad Raíz
Jan 2020 - Present (6 years 6 months)
Founded and led a bilingual wellness community of 10,000+ members, managing vendor partnerships, community coordinators, and operational teams. Drove engagement, retention, and program delivery at scale.
Senior Global Admissions & Sales Manager
Institute for Integrative Nutrition
Nov 2024 - Jan 2026 (1 year 2 months)
Led global account executive operations across 120+ countries, managing partner relationships, regional engagement strategies, and $3M+ revenue in 14 months with a 28% conversion rate. Served as the primary escalation point for partner issues and trained junior team members on consultative sales, CRM best practices, and market engagement.
Assistant Director - Operations
Brentwood School District
Jan 2015 - Jan 2023 (8 years)
Led and developed a team of 21 staff over 8 years, managing performance goals, career development, workload distribution, and day-to-day operational accountability. Drove training and cross-functional process improvements, acted as primary escalation point for complex partner/community issues, and supported 35% enrollment growth with 90%+ retention over 3 years.
Collaborated with merchant services to introduce merchant acquiring solutions, payment processing, POS systems, and card acceptance, onboarding 200+ new merchants and contributing to a 22% increase in merchant services revenue. Led bilingual (Spanish/English) client acquisition and ensured AML and EDD compliance across client and merchant interactions.
Personal Banker - Relationship Manager
Chase Bank
Jan 2008 - Jan 2010 (2 years)
Managed a Mass Affluent portfolio of 200+ households, maintaining a 4.7/5 satisfaction score and exceeding monthly goals by 120% consistently. Coached personal bankers on consultative sales techniques, improving team cross-sell rates by 18%.
Monitored auditing, compliance, and budget management with zero compliance violations over 3 years, managing vault operations, cash levels, and ATM replenishment. Mentored a team of 6 sales associates to improve branch sales performance by 20% and processed 100+ daily transactions with 99.8% accuracy.
Education
Degrees, certifications, and relevant coursework
200-HR Yoga Teacher Training (Rishikesh)
200-HR Yoga Teacher Training, Yoga
Completed a 200-HR Yoga Teacher Training in 2023 in Rishikesh, India.
Institute for Integrative Nutrition
Health & Wellness Coaching Certification; Certified Integrative Practitioner (CIP); Mentor Coach, Health & Wellness Coaching
Completed Health & Wellness Coaching Certification and related credentials including Certified Integrative Practitioner (CIP) and Mentor Coach in 2021.
Holistic Therapies (Colombia)
Holistic Therapies Certification, Holistic Therapies
Completed a Holistic Therapies Certification in 2021 in Colombia.
SUNY Old Westbury
Master of Arts (M.A.), Sociology
Earned an M.A. in Sociology from SUNY Old Westbury in 2012.
Suffolk County College
Bachelor of Arts (B.A.), Business Administration
Earned a B.A. in Business Administration from Suffolk County College in 2009.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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