Sophia Peterson

I’m an operations and administrative professional with hands-on experience supporting senior leadership across calendar management, vendor coordination, travel logistics, and event planning. I’m known for managing multiple high-priority workstreams simultaneously while keeping accuracy, discretion, and clear communication at the center of how I work.

As an Executive Assistant at Jones Sports Co. & Family, I orchestrate complex calendar management and travel logistics for senior leadership, including itinerary planning, hotel sourcing, and transportation coordination across multiple time zones. I serve as the primary point of contact for vendors, contractors, and external partners—managing communication, deadlines, and deliverables across concurrent workstreams.

I also lead end-to-end event coordination, overseeing venue sourcing, budget management, and day-of execution to deliver seamless, on-time outcomes. In parallel, I maintain and optimize core operational systems such as file management, process documentation, and internal tracking tools to keep leadership infrastructure running efficiently.

In my Operations & Marketing Coordinator role at Steele Smith Homes, I manage day-to-day operations for a 5-person team supporting 15+ active listings with approximately $500K in combined revenue. I plan and execute multi-channel marketing campaigns from concept through launch—driving a 35% increase in engagement and a 40% increase in reach—while evaluating performance to contribute to a 20% increase in qualified conversions.