Sonni D

Own monthly and quarterly performance reporting for a 76M+ member loyalty program, building leadership-ready decks that translate enrollment, engagement, and financial metrics into actionable business insight. Redesigned reward claim-rate methodology to eliminate double-counting and reporting inconsistencies, and led automation of recurring reporting in Tableau.

Efficiently processed and fulfilled an average of 100 orders daily, including customer orders, ship-to-store requests, and same-day pickups, ensuring timely and accurate fulfillment. Achieved a 98% order accuracy rate by verifying completeness and cross-checking shipping labels with invoice data.

Conducted a comprehensive analysis of brand loyalty across Cobrand, Hilton Grand Vacations, and Hilton Honors segments, examining key metrics such as stays, member tenure, and revenue data to identify trends influencing customer behavior. Leveraged SQL, Excel, and MicroStrategy to create dashboards and visualizations that effectively communicated customer insights to stakeholders.

Led three survey research projects, managing survey design, deployment, and reporting to collect and analyze stakeholder feedback and inform program decision-making. Tracked and analyzed session attendance and assignment data using Excel, delivering weekly reports that identified key trends and informed support strategies.

Spearheaded visual merchandising strategies aligned with Target's brand, resulting in a 20% increase in in-store sales and improved customer satisfaction. Collaborated with store management to optimize product placement, layouts, and promotional initiatives, and led training for 30+ employees.

Master of Science in Supply Chain Management from Towson University.

Bachelor of Science in Consumer Sciences from Morgan State University.