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Sonika PandeSP
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Sonika Pande

@sonikapande

Luxury marketing and brand strategy postgraduate blending data science analytics with consumer insights to drive omnichannel customer experiences.

France
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What I'm looking for

I’m looking for a luxury-focused internship where I can blend brand strategy and storytelling with data-driven insights—supporting client experience, market research, and omnichannel decision-making while learning from strong teams.

I’m a Luxury Marketing & Brand Management postgraduate with an analytical background in Data Science, focused on turning consumer insights into data-driven, omnichannel brand experiences. I pair strategic brand thinking and brand storytelling with practical analytics work—building predictive models for forecasting, creating interactive dashboards/web apps, and improving reporting efficiency through real-time analytics integration.

In my projects, I go deeper into how experience design shapes perception, including my ongoing master thesis on multi-sensory luxury experiences and omnichannel customer journey design. I also benchmarked luxury craftsmanship and digital storytelling and developed a Gen Z engagement strategy for Dior craftsmanship activation, strengthening my ability to translate research into actionable recommendations. I’m seeking a Luxury Marketing, Brand Strategy, and Client Experience internship in Europe where I can combine luxury brand expertise with rigorous analysis.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

ESC Rennes School of Business logoEB

ESC Rennes School of Business

Master of Science (MSc), Luxury Marketing & Brand Management

2025 - 2026

Activities and societies: Relevant coursework: Advanced Brand Management; Digital & Influencer Marketing; Luxury Marketing Strategy; Sustainable Design & Brand Identity; Management of Sales.

Year 2 of a dual-country MSc in Luxury Marketing & Brand Management at ESC Rennes School of Business, focusing on advanced brand and digital luxury topics.

AM

Athena School of Management

Master of Science (MSc), Luxury Marketing & Brand Management

2024 - 2025

Activities and societies: Relevant coursework: Advanced Brand Management; Digital & Influencer Marketing; Luxury Marketing Strategy; Sustainable Design & Brand Identity; Management of Sales.

Year 1 of a dual-country MSc in Luxury Marketing & Brand Management at Athena School of Management, covering core luxury branding and digital marketing foundations.

GE

G H Raisoni College of Engineering

Bachelor of Technology (B.Tech), Data Science

2020 - 2024

Bachelor's program in Data Science at G H Raisoni College of Engineering, completed from 2020 to 2024.

Tech stack

Software and tools used professionally

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