Sonika Pande
@sonikapande
Luxury marketing and brand strategy postgraduate blending data science analytics with consumer insights to drive omnichannel customer experiences.
What I'm looking for
I’m a Luxury Marketing & Brand Management postgraduate with an analytical background in Data Science, focused on turning consumer insights into data-driven, omnichannel brand experiences. I pair strategic brand thinking and brand storytelling with practical analytics work—building predictive models for forecasting, creating interactive dashboards/web apps, and improving reporting efficiency through real-time analytics integration.
In my projects, I go deeper into how experience design shapes perception, including my ongoing master thesis on multi-sensory luxury experiences and omnichannel customer journey design. I also benchmarked luxury craftsmanship and digital storytelling and developed a Gen Z engagement strategy for Dior craftsmanship activation, strengthening my ability to translate research into actionable recommendations. I’m seeking a Luxury Marketing, Brand Strategy, and Client Experience internship in Europe where I can combine luxury brand expertise with rigorous analysis.
Experience
Work history, roles, and key accomplishments
Data Analyst Intern
Clustor Computing
Jun 2023 - Dec 2023 (6 months)
Built predictive analytics machine learning models to support forecasting applications and improved decision-making by developing an interactive Streamlit dashboard/web application. Increased reporting efficiency by integrating real-time analytics.
Data Analyst Intern
Yuva Rural Association
Apr 2023 - Jun 2023 (2 months)
Designed Tableau KPI dashboards to support annual reporting and conducted market research. Translated findings into strategic recommendations for business planning.
Education
Degrees, certifications, and relevant coursework
ESC Rennes School of Business
Master of Science (MSc), Luxury Marketing & Brand Management
2025 - 2026
Activities and societies: Relevant coursework: Advanced Brand Management; Digital & Influencer Marketing; Luxury Marketing Strategy; Sustainable Design & Brand Identity; Management of Sales.
Year 2 of a dual-country MSc in Luxury Marketing & Brand Management at ESC Rennes School of Business, focusing on advanced brand and digital luxury topics.
Athena School of Management
Master of Science (MSc), Luxury Marketing & Brand Management
2024 - 2025
Activities and societies: Relevant coursework: Advanced Brand Management; Digital & Influencer Marketing; Luxury Marketing Strategy; Sustainable Design & Brand Identity; Management of Sales.
Year 1 of a dual-country MSc in Luxury Marketing & Brand Management at Athena School of Management, covering core luxury branding and digital marketing foundations.
G H Raisoni College of Engineering
Bachelor of Technology (B.Tech), Data Science
2020 - 2024
Bachelor's program in Data Science at G H Raisoni College of Engineering, completed from 2020 to 2024.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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