Open to opportunities

Axelle Leonelli Wendling

@axelleleonelliwendli

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Digital marketing enthusiast with a focus on strategy and data analysis.

France

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What I'm looking for

I am looking for a role that fosters creativity and strategic thinking, with opportunities for growth.

I am a passionate digital marketing professional with a strong interest in strategy and data analysis. My experience includes working as a Digital Marketing & Social Media Apprentice at Hyatt in Paris, where I managed social media planning and reporting for seven hotels. I thrive on creating engaging content and tracking the performance of both organic and paid campaigns, ensuring that I contribute effectively to brand visibility and growth.

Previously, I served as a Marketing Expert at Meta in Lisbon, where I managed marketing strategies for over 400 clients. My role involved developing personalized marketing strategies and advising clients on optimizing their advertising budgets. I take pride in my ability to analyze metrics and data results to enhance performance and meet KPIs consistently, contributing to overall client satisfaction.

With a solid educational background, including a Master's in Data Marketing & E-Commerce and a BBA in International Business with a marketing specialization, I am equipped with the skills necessary to excel in the digital marketing landscape. I am eager to leverage my expertise in a challenging new role that allows me to further develop my skills and contribute to a dynamic team.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing & Social Media Apprentice

Current

Hyatt

Jan 2024 - Present (1 year 10 months)

Managed social media planning, publishing, moderation, and reporting for seven hotels. Tracked and reported performance of organic and paid campaigns, and supported influencer activations.

Social Media Management Content Creation Campaign Tracking Influencer Marketing

Marketing Expert

Polyvalent Crew Member

McDonalds

Jan 2021 - Present (4 years 10 months)

Worked in the kitchen and at the counter, managing tasks during peak hours. Demonstrated multitasking abilities in a fast-paced environment.

Customer Service Food Preparation Task Delegation Multitasking Fast Paced Environment

Marketing Assistant

Digitaddict

Jan 2021 - Present (4 years 10 months)

Prospected companies to promote the agency's digital services. Created various advertising campaigns to promote the company's services using Canva.

Prospecting Campaigns Digital Servicing Canva

Marketing Manager & English Teacher Aid

Aid India

Jan 2017 - Present (8 years 10 months)

Taught English to elementary classes of 20 to 30 students. Designed promotional materials to attract corporate donations.

Teaching Promotional Materials Fundraising English Language Education

Observatory Intern

Dior Packaging

Jan 2013 - Present (12 years 10 months)

Discovered the operations of Dior's packaging factory. Explored various departments within the company.

Manufacturing Processes Departmental Exploration Corporate Environment

Education

Degrees, certifications, and relevant coursework

Skema Business School

Master's in Data Marketing & E-Commerce, Data Marketing & E-Commerce

2024 -

Focused on digital strategy, data analysis, CRM, e-business, SEO/SEA, and omnichannel commerce. Gained proficiency in tools like Semrush, Google Ads, Meta Ads, Salesforce, and Google Analytics.

Skema Business School

BBA in International Business, International Business, Marketing Specialization

2019 - 2022

Specialized in marketing, covering digital marketing, international marketing, retail marketing, luxury marketing, brand management, and ethical marketing. Developed a strong foundation in business and marketing principles.

Concordia University

Bachelor in Economics, Economics

2016 - 2019

Completed theoretical training across key economic disciplines, earning 45 credits. Developed a comprehensive understanding of economic principles and theories.