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Sofia Zvereva

@soniacchub

Community Lead with 7+ years of experience across AI, SaaS, Web3, gaming, media, and tech. Specializing in community strategy, growth, and engagement,

Indonesia

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Community Lead with 7+ years of experience across AI, SaaS, Web3, gaming, media, and tech. Specializing in community strategy, growth, and engagement, with a background in user research, customer experience, and support operations.

Grew a Discord community from 0 to 15K members and a gaming community to 100K. Conducted 300+ user interviews and hosted 500+ community events. Led beta testing, designed feedback workflows, and worked with focus groups to gather user insights. Implemented AI support automation that reduced first response time from 48 hours to under 3 minutes and support ticket volume by 60%.

Combining community strategy with user research and customer experience to improve the user journey across product stages. Working cross-functionally with Marketing on community growth, campaigns, and loyalty programs, and with Product, QA, and Support teams on beta testing, user feedback, and product improvements. Experienced in community audits, strategy development, and leading teams across community, content, and support.

Experience

Work history, roles, and key accomplishments

Current

Community Lead

Current

Upwork

May 2021 - Present (5 years 5 months)

Delivered 14 client projects and consultations across AI, SaaS, Web3, gaming, e-commerce, and media. Built and gamified a Discord community from scratch for a premium brand with 150K+ Instagram followers.

Community Lead

Videfy.ai

Nov 2025 - Jan 2026 (2 months)

Built a beta testing program, selecting 20 testers from 200+ applicants. Designed beta testing workflows, feedback forms, interview formats, and tiered reward mechanics.

Community Management Beta Testing Feedback Loops Content Strategy Content Creation Social Media Management Team Leadership Cross Functional Collaboration Intercom

Community Lead

Minefarm

Jun 2025 - Oct 2025 (4 months)

Grew Telegram from 20K to 27K members and monthly message volume from 47K to 75K. Increased Telegram notification CTR from 55% to 65% through CTA buttons linking to the game and store.

Community Management Community Growth Community Engagement Gamification Moderation Content Strategy Content Creation User Generated Content Social Media Management Partnerships KOL Management Event Management Customer Support Telegram Discord

Head of Community Support

Praktika.ai

Nov 2023 - Feb 2025 (1 year 3 months)

Grew Discord from 0 to 15K members, setting up free and premium tiers, bots, onboarding, and gamification. Automated support using Intercom, reducing response time to under 3 minutes and ticket volume by 60%.

Community Lead

Film.io

Sep 2022 - Sep 2024 (2 years)

Grew Discord from 2K to 15K members through content, guerrilla marketing, events, and improved onboarding. Hosted 100+ AMAs, community events, and partner activations across Discord, Telegram, and X.

Community Lead

RedPill Studio

Nov 2022 - Apr 2023 (5 months)

Managed Discord and Telegram communities for Chimeras and TrainCraft. Reduced the moderation team from 5 to 2, cutting costs and improving efficiency through KPIs and workflows.

Community Management Community Growth Community Engagement Moderation Content Strategy Content Creation Gamification Event Management Partnerships KOL Management Team Leadership KPI Monitoring Discord Telegram Crew3 Gleam

Community Manager

NFT Gaming Project

Dec 2019 - May 2020 (5 months)

Grew Discord from 60K to 100K members through giveaways, referral programs, and cross-promotion. Supported the NFT collection launch, with 200 of 2K NFTs sold.