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Son Cao

@soncao

ASHE Operations Specialist who produced Health Facilities Management magazine and created ASHE’s business intelligence dashboard.

United States

Message

At the American Society for Health Care Engineering (ASHE), I oversee production of Health Facilities Management magazine and created the ASHE business intelligence dashboard to support decision-making and performance tracking.

I also guide the advertisement sales team, coordinate teams delivering advertising and sponsorships, and conduct monthly financial reviews. My work includes maintaining KPI reporting and serving as lead compliance specialist for ASHE’s contracts, intellectual property, and trademark protection.

Earlier at ASHE, I managed conference and education program registration, marketing campaigns, customer service teams, and new program launches. I hold an MBA in Business Management, Operation, and Finance from Walter E. Heller College of Business - Roosevelt University and a bachelor’s degree in Accounting from Roosevelt University.

Experience

Work history, roles, and key accomplishments

Current

Senior Specialist, ASHE Operations

Current

American Society for Health Care Engineering (ASHE)

Jan 2019 - Present (7 years 10 months)

Oversaw Production: Led the production of Health Facilities Management (HFM) magazine, ensuring editorial content aligned with strategic objectives and optimizing CRM utilization.

Directed Sales Team: Guided the advertisement sales team to exceed annual revenue targets through market data analysis and strategic sales planning.

Coordinated Teams: Managed internal and external cross-functional tea

Meeting Associate

American Society for Health Care Engineering (ASHE)

Nov 2016 - Jan 2019 (2 years 2 months)

Revenue Generation: Managed conference and education program registration processes, generating significant operating revenue through strategic marketing and market analysis. Increased year-over-year registration revenue and attendee satisfaction scores.

Marketing Campaigns: Executed marketing campaigns that consistently exceeded revenue goals by leveraging data-driven approaches to maximize ROI.

Education Specialist

American Society for Health Care Engineering (ASHE)

Mar 2014 - Nov 2016 (2 years 8 months)

Registration Oversight: Directed ASHE's registration processes for conferences, education seminars, e-learning programs, and webinars, ensuring seamless execution and participant satisfaction.

CE/CEUs Management: Led the distribution of professional CE/CEUs, providing valuable educational resources to members and enhancing their professional development.

Cost Reduction: Analyzed and implemented

Administrative Coordinator

American Society for Health Care Engineering (ASHE)

Mar 2012 - Mar 2014 (2 years)

Member service relation, executive team project specialist, coordinated membership retention campaigns, Healthcare code researcher, and oversee Architectural for Health Showcase.