Sonali Arora
@sonaliarora
Self-driven content creator and storyteller with 7 years experience.
What I'm looking for
As a passionate content creator and storyteller with 7 years of experience, I have honed my skills in PR and marketing, working with renowned brands like Apple and Penguin Random House. My journey has been marked by innovative campaigns that resonate with audiences and drive brand growth. I pride myself on my ability to understand the unique needs of each brand and devise strategies that are not only creative but also effective.
At Apple, I curated the first-ever #ShotoniPhone live podcast experience, showcasing the iPhone's audio capabilities through a collaboration with Gen Z creators. This initiative was a testament to my ability to blend creativity with strategic thinking. My work at Penguin Random House involved leading campaigns that significantly boosted sales and engaged readers in unique ways, such as the #UberReads initiative that promoted reading on the go.
Throughout my career, I have been recognized for my contributions, receiving multiple awards for my marketing campaigns. I thrive in dynamic environments where I can leverage my creativity and problem-solving skills to make a meaningful impact. I am excited to continue my journey in the world of content creation and marketing, driving results that matter.
Experience
Work history, roles, and key accomplishments
PR & Marketing for iPhone
Apple India
Aug 2024 - Present (10 months)
Curated the first ever #ShotoniPhone live podcast experience, an India-first initiative demonstrating audio capabilities. Crafted unique storylines for the highest revenue-generating product, resulting in over 25 large format stories.
International Marketing Lead
Penguin Random House India
Jan 2021 - Aug 2024 (3 years 7 months)
Conceptualised and led Penguin Presents #UberReads, a unique collaboration between Penguin and Uber to promote reading on the go. Developed and implemented digital marketing strategies and traditional media campaigns for key international titles, significantly impacting sales.
Senior Executive PR & Digital
Avian WE
Jan 2018 - Jan 2021 (3 years)
Managed key corporate accounts such as Deloitte, MasterCard, and J&J, securing over 500 press stories in tier 1 media. Managed online reputation and crisis communications for major clients, improving their share of voice and consumer perception.
Education
Degrees, certifications, and relevant coursework
Xavier's Institute of Communications
Post-graduate Diploma, Public Relations and Corporate Communications
Completed a Post-graduate Diploma in Public Relations and Corporate Communications. Gained expertise in strategic communication and corporate messaging.
University of Delhi
Bachelor of Multi-Media and Mass Communication, Multi-Media and Mass Communication
Obtained a Bachelor's degree in Multi-Media and Mass Communication. Developed a strong foundation in media studies and communication principles.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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