At Ninety North Software Pvt. Ltd., I conducted 50+ customer discovery conversations with UK contractors, developers and suppliers, identifying pain points in procurement workflows.
I used a £2,000 discovery budget to support zero-to-one validation, testing workflows manually and validating willingness to pay with 4 paying customers before full software development.
Customer insights contributed to the evolution of Bilderly into ywork.ai, an AI-powered construction procurement product covering document organisation, RFQs, quotation comparison and BOQ/takeoff workflows.
I also conducted or participated in 100+ product demos across UK and US markets, supported approximately 15 paying deals, and evaluated OpenAI and Claude across real product workflows.
