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Soma BasakSB
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Soma Basak

@somabasak

Senior Audience Data Specialist at BuyerForesight building enriched B2B prospect databases for global sales teams.

India
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At BuyerForesight, I conduct B2B market research to identify target companies and engage C-level executives. I generate, validate, and enrich prospect databases with firmographic, technographic, and social insights.

I also run LinkedIn and email prospecting and execute targeted email campaigns to support demand generation. I maintain prospect data in CRM and marketing automation platforms, and nurture leads through LinkedIn, email, and WhatsApp.

Previously, at ReleaseMyAdMedia PvtLtd, I managed lead generation and social media prospecting for high-volume marketing campaigns. I planned multi-channel email and SMS outreach, maintained company databases, and developed automated Excel reports and dashboards to track performance metrics.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Rabindra Bharati University logoRU

Rabindra Bharati University

Master of Arts, MA

Completed a postgraduate degree in MA from Rabindra Bharati University, Kolkata in 2013.

Ram Mohan College, University of Calcutta logoRC

Ram Mohan College, University of Calcutta

Bachelor of Arts, Arts

Completed a Bachelor of Arts degree from Ram Mohan College, University of Calcutta in 2010.

Tech stack

Software and tools used professionally

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