In my current graphic design work in Argentina, I develop strategic branding and visual identity projects from diagnosis and conceptualization through delivery of visual systems. I design digital communications with a focus on brand consistency, clarity, and connection with users.
From 2008 to 2016, I worked on freelance projects specializing in branding, visual identity, and advertising campaigns. I led visual strategy, project management, and client relationships, developing identities and integrated ATL/BTL campaigns in collaboration with agencies and brands.
