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Sofia Ridolfi

@sofiaridolfi

International Marketing Supervisor at FGM Dental Group who developed campaigns across markets and coordinated international events and trade fairs.

Brazil

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At FGM Dental Group, I developed marketing plans for different markets and cultures, tracked campaign performance, and coordinated international events and trade fairs. I also coordinated multidisciplinary teams and worked with distributors, agencies, and suppliers.

At Suporte Comunicação, I developed communication plans for clients including Bulgari, Bottega Veneta, TAG Heuer, and Rosewood Hotels & Resorts. Earlier, at AMC Têxtil, I worked on PR strategies, brand activations, events, and content for Instagram and e-commerce.

Experience

Work history, roles, and key accomplishments

International Marketing Supervisor

FGM Dental Group

Dec 2023 - Sep 2025 (1 year 9 months)

Developed and implemented marketing plans for international markets, managed partnerships with agencies and suppliers, tracked media performance and ROI, and coordinated multidisciplinary teams.

Marketing Strategy Brand Positioning KPI Definition Budget Management Power BI Campaign Performance Tracking International Events Trade Shows Team Coordination Sales Support

Senior PR Specialist

Suporte Comunicação

Oct 2022 - May 2023 (7 months)

Managed communication plans for luxury clients, prepared press materials, handled influencer relations, and supported crisis management.

Public Relations Press Releases Influencer Marketing Budget Management Supplier Management Translation Crisis Management Event Coordination

Senior Marketing and PR Analyst

AMC Têxtil

Nov 2020 - Mar 2022 (1 year 4 months)

Managed press and influencer relationships, developed brand events and campaigns, and created content for social media and e-commerce.

Public Relations Influencer Marketing Event Planning Content Creation Social Media Ecommerce Brand Activation

PR Content

Safir Buzz

Sep 2019 - Feb 2020 (5 months)

Created journalism agendas, managed press mailings, implemented PR plans, and led social media strategy across platforms.

Public Relations Social Media Strategy Content Creation Press Mailing Reporting Storytelling

Marketing and PR Intern

Network PR

May 2019 - Aug 2019 (3 months)

Assisted with event logistics, sample trafficking, press clippings, and supported CEO office duties.

Event Logistics Sample Trafficking Press Clipping Fashion GPS Research RSVP Management

Operations and Customer Care Intern

Armarium

May 2018 - Aug 2018 (3 months)

Supported daily care team operations, ensured timely shipments and transfers, and developed best practices for luxury client service.

Customer Service Operations Luxury Retail Inventory Management Process Improvement

Marketing and PR Intern

Nicholas K

Mar 2018 - Apr 2018 (1 month)

Assisted with press clipping, sample trafficking, tech packs, and showroom maintenance.

Press Clipping Sample Trafficking Tech Packs Showroom Maintenance Research Social Media

Education

Degrees, certifications, and relevant coursework

Universidade de São Paulo

MBA, Retail and Consumer Market

2017 - 2018

MBA in Retail and Consumer Market from Universidade de São Paulo (ESALQ/USP) from 2017 to 2018.

Escola Superior de Propaganda e Marketing

Bachelor's, Social Communication: Advertising

2013 - 2016

Bachelor's degree in Social Communication: Advertising with emphasis on trade marketing from Escola Superior de Propaganda e Marketing (ESPM) from 2013 to 2016.