Jessica Smothers Estrada

Built the foundational operating system for creative delivery across a ~60-person integrated agency, defining governance, workflows, and decision-making structures. Led implementation and adoption of Monday.com as the centralized creative project management platform.

Directed creative operations across global campaigns and experiential initiatives, ensuring consistent execution, prioritization, and resourcing alignment across distributed teams. Built high-performing creative teams and implemented project management systems for operational excellence.

Created compelling global brand identity across 3 regions by directing creative conceptualization and design of campaigns for digital and print platforms. Managed profitable cross-brand partnerships with brands such as Puma, Bumble, Crocs, Manchester City, and Tampax.

Oversaw day-to-day operations of global ecommerce studio, managing photo/video shoots, creative production calendars, and asset delivery pipelines. Led model casting and selection for over 38 ecommerce photoshoots and web campaigns weekly across multiple clothing categories.

Managed ecommerce styling operations, ensuring visual consistency and brand alignment across digital platforms.

Managed ecommerce styling for women's categories, ensuring cohesive visual presentation and brand consistency.

Styled ecommerce product photography for women's apparel, ensuring visual appeal and brand consistency.

Bachelor of Arts in Fashion Design from the Art Institute of Philadelphia.