Harold Ramirez Cardenas

I’m a UX & Product Designer currently at Instacart, where I’m redesigning a large part of the company’s design system and supporting upcoming product projects.

Previously, I’ve led redesign efforts from scratch—especially around complex components and end-to-end flows—covering both UX and the UI system side, from workshops and sprints to stakeholder-aligned delivery.

I bring a strong research-to-shipping mindset: I lead usability testing (including remote and moderated testing), user interviews, benchmarking, and validation with tools like Maze and A/B testing. I also integrate accessibility and build scalable systems using atomic design and tokens.

Across agencies and product teams, I’ve reinvented design systems and patterns libraries, crafted style guides, and designed micro-interactions and motion graphics (exported for developers when needed). I’m communicative, flexible, and hands-on—always facilitating critique and making sure what we design matches what users actually need.