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Sofia Henniger

@sofiahenniger

I build social-first content and AI workflows for efficient creative production.

Germany
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What I'm looking for

I'm looking to create social-first content and scalable AI-supported workflows, combining creative concept development, video production and platform strategy.

I develop social-first creative concepts, hooks, scripts and video formats for TikTok and Instagram, while building AI-supported workflows with ChatGPT and Claude to make content development more structured, efficient and repeatable.

At Zum goldenen Hirschen Valley, I led creative production and social campaigns for OBI and L’Oréal Paris, managing planning, budgets, coordination and delivery. I also ran social media workshops, managed YouTube and Instagram content for OBI and CREATE! by OBI, and contributed as part of the agency’s in-house creator pool.

Previously, I created Instagram and TikTok strategies, editorial plans and trend analyses at etuui, and supported casting research, sourcing and interviews for Love Island at ITV Studios Germany.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

RhineMain University of Applied Sciences logoRS

RhineMain University of Applied Sciences

Bachelor of Science, Media Management

2017 - 2020

Pursued a Bachelor of Science in Media Management with a focus on Interactive Media.

Tech stack

Software and tools used professionally

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