Sofia Henniger
@sofiahenniger
I build social-first content and AI workflows for efficient creative production.
What I'm looking for
I develop social-first creative concepts, hooks, scripts and video formats for TikTok and Instagram, while building AI-supported workflows with ChatGPT and Claude to make content development more structured, efficient and repeatable.
At Zum goldenen Hirschen Valley, I led creative production and social campaigns for OBI and L’Oréal Paris, managing planning, budgets, coordination and delivery. I also ran social media workshops, managed YouTube and Instagram content for OBI and CREATE! by OBI, and contributed as part of the agency’s in-house creator pool.
Previously, I created Instagram and TikTok strategies, editorial plans and trend analyses at etuui, and supported casting research, sourcing and interviews for Love Island at ITV Studios Germany.
Experience
Work history, roles, and key accomplishments
Creative Producer & Content Creator
Freelance
Jan 2025 - Present (1 year 8 months)
Developing creative concepts, hooks, scripts and video formats for TikTok and Instagram. Building and refining AI-supported content workflows with ChatGPT and Claude for ideation and content development.
Education
Degrees, certifications, and relevant coursework
RhineMain University of Applied Sciences
Bachelor of Science, Media Management
2017 - 2020
Pursued a Bachelor of Science in Media Management with a focus on Interactive Media.
Availability
Location
Authorized to work in
Website
nuit-media.comJob categories
Skills
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