At Vodafone, I analyse commercial and operational data to support KPI monitoring and decision-making. I build reporting solutions with Excel, Power BI and DAX to turn complex datasets into clear performance views.
I also automate recurring workflows using Power Automate, Power Apps and Microsoft Copilot. Comparing store performance across periods helps me identify trends, activity changes and priority areas.
Before my current role, I was a Marketing Analyst at Vodafone, where I monitored commercial KPIs and prepared recurring business analyses. I created and maintained Excel and Power BI reports for performance tracking and decision support.
My academic background includes a Master's Degree in Agronomic Engineering from ISA and a Bachelor's Degree in Mathematics Applied to Economics and Management from ISEG. My dissertation examined genetic correlations between traits in ancient grapevine varieties.
