I'm interested in applying data analytics to FMCG, fashion, retail, beauty, travel, food & beverage and luxury. I enjoy building Power BI dashboards and exploring the patterns and trends behind the data, with a particular curiosity for consumer behaviour.
Miguel Ferreira
@miguelsferreira
Data Analyst with experience in Commercial, Trade Marketing, and HR. Formerly at Super Bock Group, with a background in the beverage industry.
What I'm looking for
At Super Bock Group, I built Power BI dashboards for People Analytics, Sales, and Trade Marketing teams, helping stakeholders track KPIs, identify workforce trends, and make data-driven decisions. My work includes workforce forecasting, reporting improvements, sales anomaly detection, and trade marketing budget planning.
Previously at BNP Paribas Wealth Management, I managed trailer-fee contracts and payment controls while training new team members. I combine an MSc in Information Management with hands-on SQL, Power BI, BigQuery, Excel, and basic Python data analysis.
Experience
Work history, roles, and key accomplishments
Data Analyst - People Analytics Team
Super Bock Group
Jun 2024 - Dec 2025 (1 year 6 months)
- Developed Power BI dashboards to support HR decision-making across multiple teams;
- Analyzed workforce data to identify trends and support strategic planning;
- Contributed to predictive analytics initiatives for workforce forecasting.
Data Analyst Trainee - BI Commercial
Super Bock Group
Sep 2023 - Jun 2024 (9 months)
- Built dashboards for Sales (On/Off Trade) and Trade Marketing teams;
- Tracked KPIs and supported performance analysis;
- Contributed to optimizing existing processes and creating new, more efficient workflows.
Education
Degrees, certifications, and relevant coursework
NOVA IMS - Information Management School
Master of Science, Information Management
2022 - 2025
Grade: 17/20
Pursued a Master of Science in Information Management with a focus on Business Intelligence and Knowledge Management, achieving a GPA of 17/20.
ISEG - Lisbon School of Economics & Management
Bachelor of Science, Economics
2017 - 2020
Grade: 16/20
Completed a Bachelor of Science in Economics with a GPA of 16/20.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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