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Miguel FerreiraMF
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Miguel Ferreira

@miguelsferreira

Data Analyst with experience in Commercial, Trade Marketing, and HR. Formerly at Super Bock Group, with a background in the beverage industry.

Portugal
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What I'm looking for

I'm interested in applying data analytics to FMCG, fashion, retail, beauty, travel, food & beverage and luxury. I enjoy building Power BI dashboards and exploring the patterns and trends behind the data, with a particular curiosity for consumer behaviour.

At Super Bock Group, I built Power BI dashboards for People Analytics, Sales, and Trade Marketing teams, helping stakeholders track KPIs, identify workforce trends, and make data-driven decisions. My work includes workforce forecasting, reporting improvements, sales anomaly detection, and trade marketing budget planning.

Previously at BNP Paribas Wealth Management, I managed trailer-fee contracts and payment controls while training new team members. I combine an MSc in Information Management with hands-on SQL, Power BI, BigQuery, Excel, and basic Python data analysis.

Experience

Work history, roles, and key accomplishments

SG

Data Analyst - People Analytics Team

Super Bock Group

Jun 2024 - Dec 2025 (1 year 6 months)

- Developed Power BI dashboards to support HR decision-making across multiple teams;
- Analyzed workforce data to identify trends and support strategic planning;
- Contributed to predictive analytics initiatives for workforce forecasting.

Super Bock Group logoSG

Data Analyst Trainee - BI Commercial

Super Bock Group

Sep 2023 - Jun 2024 (9 months)

- Built dashboards for Sales (On/Off Trade) and Trade Marketing teams;
- Tracked KPIs and supported performance analysis;
- Contributed to optimizing existing processes and creating new, more efficient workflows.

Education

Degrees, certifications, and relevant coursework

NOVA IMS - Information Management School logoNS

NOVA IMS - Information Management School

Master of Science, Information Management

2022 - 2025

Grade: 17/20

Pursued a Master of Science in Information Management with a focus on Business Intelligence and Knowledge Management, achieving a GPA of 17/20.

ISEG - Lisbon School of Economics & Management logoIM

ISEG - Lisbon School of Economics & Management

Bachelor of Science, Economics

2017 - 2020

Grade: 16/20

Completed a Bachelor of Science in Economics with a GPA of 16/20.

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