Laura Luque

- Build and manage repeatable workflows for high-volume YouTube and social media content production.
- Act as the operational lead for all creative output, bridging the gap between creators, editors, and leadership.
- Standardize production processes and feedback loops to increase speed while maintaining high quality.
- Create tracking systems and visibility tools that give the team real-time clar

📈 Built a remote-ready marketing & communications function from the ground up — creating the organization's first-ever strategy, workflows, and scalable content systems.
📬 Launched key tools including a monthly newsletter (via Klaviyo), a strategic social media plan, a video storytelling pipeline, and engagement workflows to nurture audience growth.
💬 Crafted brand-aligned messaging to boost visib

- Selected as the class tutor, working as a liaison between students, professors, and administration to ensure the smooth operation of the master's program. Supported academic coordination and helped facilitate communication and planning within the program.
- Served as Production Assistant & Camera Assistant for the short “Conecta”, a branded content piece developed in collaboration with the Fashi

- Create engaging copy for various formats and channels, ensuring alignment with the brand's voice and messaging to captivate the target audience and drive sales funnel progression.
- Prepare detailed briefs for design and cross-functional teams, collaborating to meet quality standards and strategic objectives while fostering teamwork and inclusivity.
- Develop lead nurturing content with clear ca

Managed over 30 client accounts, leading end-to-end digital marketing strategies and crafting monthly content plans for social media platforms in close collaboration with clients.
Drove creative campaign development, adapting innovative marketing concepts across diverse channels, including social media, email, TV commercials, on-site activations, PR campaigns, paid media, websites, and landing pag

Managed diverse client portfolios across sectors such as shopping malls, real estate, and e-commerce, overseeing digital media needs and leading marketing teams to execute strategies on multiple platforms.
Directed video production efforts, orchestrating end-to-end processes from ideation to publication, handling all aspects independently or working with high-end production companies to create co

Managed multiple social media accounts for a fitness studio, clothing store, cafeteria, and online streaming platform, creating daily organic content tailored to each brand's identity to boost engagement and sales.
Organized and executed upscale fitness and wellness events, such as luxurious yoga retreats at premium hotels, collaborating with speakers and curating specialized menus for a holistic

Founded and managed a successful one-person business specializing in personalized products using Cricut, completing over 150 diverse orders, from phone covers and mugs to t-shirts and cake toppers, tailored to client preferences.
Demonstrated end-to-end business proficiency, handling design conception, material cutting, handcrafting, packaging, and ensuring superior customer service, resulting in

Developed comprehensive social media strategies, crafting engaging content and eye-catching visuals to enhance event attendance.
Documented events through photography and videography, producing promotional videos that generated anticipation and excitement for future events.
Managed impactful social media campaigns that increased event visibility and success.
Actively participated in event planning

Master’s degree in Film & New Media from Barreira Arte + Diseño, with a focus on visual storytelling, video editing, narrative structure, and digital media creation. Trained in both creative and analytical approaches to audiovisual work, including experimental formats, content strategy, and storytelling for contemporary platforms. Experience developing projects that bridge film language, social me

Feb 2023 · Expires Feb 2033

ICT (Information and Communication Technology) majors gain valuable expertise in strategically applying and managing a range of web-based, social media, and other digital and interactive technologies. This knowledge is essential in meeting diverse communication needs across various domains, including public relations, news delivery, promotion and advertising, and social marketing. By harnessing th

Was instructed in the basics of writing, directing, camera and digital editing.
Wrote, directed, shoot, and edited a short film project.
Gained an understanding of the requirements and rigors of filmmaking.
Learned how to use the digital editing system, Avid Media Composer.