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Rosa Blanca

@rosablanca

Marketing strategist at Narrative Twist shaping social campaigns for U.S. clients, including an author’s Instagram brand book.

Panama

Message

At Narrative Twist, I manage social strategy and content for multiple U.S. clients across Instagram, Facebook, TikTok, and YouTube. I created an Instagram brand book for an author around her novel, defining its voice, visual system, and content pillars.

At Vivero Cuipo, I built the brand from scratch, including its logo, website, and visual identity, and managed its social and digital channels. Earlier, I coordinated brand activations for UNICEF and other clients, and led regional visual merchandising and store-opening logistics for Perry Ellis International.

Experience

Work history, roles, and key accomplishments

Current

Marketing Strategy + Social Media Designer

Current

Narrative Twist

Dec 2024 - Present (1 year 9 months)

Manage social strategy and content for multiple concurrent U.S. clients across Instagram, Facebook, TikTok, and YouTube. Built an Instagram brand book for an author, wrote copy and video scripts, planned calendars in Notion, and tracked results in Sprout Social.

Social Media Strategy Content Strategy Instagram Facebook TikTok YouTube Copywriting Video Scripts Notion Sprout Social Influencer Collaboration Branding

Co-owner & Digital Marketing Lead

Vivero Cuipo

Apr 2021 - May 2025 (4 years 1 month)

Built the brand from scratch including logo, website, visual identity, and window displays. Owned all social and digital channels, ran growth strategies, and developed collaborations with local influencers and partner brands.

Brand Building Visual Identity Social Media Digital Marketing Meta Ads Short form Video Influencer Marketing Community Growth

Freelance Event & Brand Coordinator

Rosa Creativa

Feb 2015 - Mar 2020 (5 years 1 month)

Delivered brand activations, pop-ups, and branded promo materials for clients including UNICEF, Kraft, and Panama's Board of Tourism. Managed multiple clients, budgets, and vendors, and ran UNICEF's World Children's Day activation end to end.

Event Coordination Brand Activation Project Management Vendor Management Budget Management Client Management

Regional Visual Merchandising Manager

Perry Ellis International

Jul 2012 - Oct 2014 (2 years 3 months)

Led visual merchandising and store opening logistics across Colombia, Venezuela, Panama, Dominican Republic, and El Salvador. Developed brand strategies for local markets aligned with headquarters' creative direction.

Visual Merchandising Store Opening Brand Strategy Regional Management Retail