Open to opportunities

Malely Martinez

@malelymartinez

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Creative graphic designer and digital content manager with 9 years experience.

Panama

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What I'm looking for

I seek a dynamic role that fosters creativity and collaboration, offering opportunities for growth and impactful projects.

I'm a passionate Digital Content Manager and Art Director based in Panama City, Panama, with 9 years of experience in the marketing industry. My expertise lies in leading the visual style and creative direction for various brands, including Glidden and Acer, ensuring impactful brand representation across all communications. I thrive in collaborative environments, contributing innovative ideas and strategic concepts to enhance brand identity and engage target audiences.

Throughout my career, I have successfully developed and executed creative concepts for advertising campaigns, websites, and digital marketing materials. My role has involved managing social media strategies for national brands, producing KPI reports, and crafting tailored content that resonates with diverse audiences. I am dedicated to maintaining a positive brand voice and delivering high-quality visuals that align with marketing goals.

Experience

Work history, roles, and key accomplishments

Current

Digital Content Manager

Current

Palm Era Marketing Agency

Apr 2023 - Nov 2024 (1 year 7 months)

Led the visual style and creative direction for all external communications and advertising for Glidden and other brands. Developed and executed creative concepts for advertising campaigns, ensuring cohesive brand representation. Collaborated with international and national brands across various industries.

Brand Strategy Digital Marketing Graphic Design Community Management Copywriting Social Media Management Adobe Creative Suite Problem Solving Creative

Content Manager

Social Snack

Apr 2020 - Aug 2021 (1 year 4 months)

Managed content creation for Huawei Technologies across Central America and the Caribbean. Developed annual content strategies focused on driving sales and enhancing audience engagement. Led art direction for social media and produced copy for various platforms.

Content Strategy Social Media Management Copywriting Graphic Design Community Management Digital Marketing

Graphic Designer and Community Manager

CLIC Brand Marketing

Apr 2020 - Aug 2021 (1 year 4 months)

Developed content strategies and created engaging materials for clients in various sectors. Fostered community engagement and managed social media performance metrics. Collaborated on high-quality graphics and refreshed brand assets.

Graphic Design Community Engagement Social Media Management Content Creation Performance Metrics Adobe Photoshop Adobe Illustrator Brand Identity Digital Design Client Communication

Education

Degrees, certifications, and relevant coursework

Griffith College

Master in Applied Digital Media, Digital Media

2018 - 2019

Primarily focused on user experience across social media and web, this master’s program taught me to understand customer needs deeply and enhance their everyday interactions.