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Smrithi Upadhyay

@smrithiupadhyay

Social media strategist and brand manager freelancing for a cosmetic brand, shaping its social media strategy and brand management.

India

Message

I'm currently freelancing on social media strategy and brand management for a cosmetic brand.

At IFI Technology, I handled social media platforms for celebrities and developed digital strategies for films including Sonu Ke Titu Ki Sweety, Baadshaho, and Helicopter Eela, as well as the OTT series Life Sahi Hai S2. I also created content, prepared client reports, and managed campaign strategy and paid ads.

At Magnon/TBWA, I implemented marketing and paid-promotion tactics that increased total social media shares by 34% and website traffic from social media posts by 27%. My experience also includes social media content and strategy for hospitality, fashion, and other brands.

Experience

Work history, roles, and key accomplishments

Current

Freelance Social Media Strategist

Current

Cosmetic Brand

Mar 2022 - Present (4 years 7 months)

Freelancing social media strategy and brand management for a cosmetic brand.

Social Media Strategy Brand Management

Digital Marketing Manager

IFI Technology

Sep 2017 - Oct 2018 (1 year 1 month)

Handled social media platforms for celebrities, created content, prepared client reports, and managed campaign strategies and paid ads. Developed digital strategies for movies and OTT series.

Social Media Management Content Creation Campaign Strategy Paid Advertising Reporting

Freelance Social Media Content Creator

Hospitality Clients

Apr 2016 - Aug 2017 (1 year 4 months)

Freelancing social media content for hospitality clients.

Social Media Content Creation

Senior Associate – Social Media

Communicate India

Nov 2015 - Mar 2016 (4 months)

Handled social media platforms for hospitality clients, created content, prepared reports, implemented marketing campaigns and paid ad management, and prepared a 3-month social media plan for Future Group.

Social Media Management Content Creation Campaign Strategy Paid Advertising Reporting

Senior Associate – Social Media

Magnon/TBWA

May 2014 - Aug 2015 (1 year 3 months)

Handled social media platforms for multiple clients, created content, implemented marketing and paid promotion tactics that led to growth in social media shares and website traffic, prepared reports, and executed Twitter influencer campaigns.

Social Media Management Content Creation Paid Promotion Reporting Influencer Marketing

Social Media Strategist

Dstress Fashion House

May 2013 - Apr 2014 (11 months)

Handled social media presence for Dstress Fashion House, created content for Kunal Rawal social media pages, and contributed to website and e-commerce ideation.

Social Media Strategy Content Creation Ecommerce