Open to opportunities

Sixuan Ren

@sixuanren

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Dynamic marketing leader with expertise in brand strategy and growth.

United Kingdom

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values innovation and creativity, offering opportunities for professional growth and collaboration.

I am a seasoned marketing professional with a proven track record in building and leading successful brand marketing initiatives. As the Managing Director and Co-Founder of ShapeD Communications Ltd, I have transformed a small agency into a thriving business with a team of 40, providing integrated marketing services to world-leading brands. My strategic vision and ability to develop tailored brand positioning have resulted in numerous accolades, including a remarkable 76% success rate in award submissions.

Previously, I served as the Marketing Manager for the British Embassy in Beijing, where I spearheaded the GREAT Campaign, achieving significant trade growth and managing high-profile events. My experience spans various sectors, including luxury retail and media, where I have consistently delivered results through innovative marketing strategies and effective stakeholder management. I am passionate about leveraging my skills to help brands succeed in competitive markets.

Experience

Work history, roles, and key accomplishments

Current

Managing Director & Co-Founder

Current

ShapeD Communications Ltd

Mar 2017 - Present (8 years 3 months)

Built and grew a full-service brand marketing agency from 2 to 40 people in six years, providing integrated brand marketing services to world-leading brands across multiple sectors. Developed and tailored brand positioning, strategy, and marketing initiatives, achieving a 76% success rate in winning internationally-acclaimed awards.

Brand Marketing Integrated Marketing Brand Strategy Team Leadership

GREAT Campaign Marketing Manager

British Embassy Beijing

Jun 2013 - Aug 2015 (2 years 2 months)

Led B2B marketing for key sectors including ICT, Retail/Luxury, and Education, managing a significant portion of the annual budget and achieving substantial trade growth. Successfully managed speaker and media relations for high-profile royal and governmental visits to China.

B2B Marketing Budget Management Trade Growth Media Relations Digital Marketing Strategic Planning Government Relations Event Management

Senior Marketing Executive

Lane Crawford Department Store

Oct 2010 - Jun 2013 (2 years 8 months)

Led numerous in-store and online fashion/beauty/jewellery events, effectively managing stakeholder relations and achieving significant cost savings through strategic partnerships. Initiated and executed the company's first real-time interactive social media campaign and designed the digital marketing plan for its e-commerce debut.

Event Management Cost Saving Initiatives Digital Marketing Campaigns Partnerships Brand Management

Marketing Officer | Taikoo Li Sanlitun

Swire Properties

Jun 2009 - Sep 2010 (1 year 3 months)

Liaised with over 200 tenant stores, media partners, and agencies, initiating and managing the mall's first large-scale media partnership to elevate brand presence. Planned and executed diverse mall-wide promotional events while ensuring strict adherence to brand visual identity guidelines.

Partnerships Brand Elevation Brand Identity Agency Event Planning Supplier Management

Editor/Director | Fashion, Beauty & Lifestyle

Lifestyle Channel, BTV

Sep 2006 - May 2009 (2 years 8 months)

Produced over 100 original episodes, managing planning, staffing, on-site directing, and editing for fashion, beauty, and lifestyle content. Covered numerous brand launches and events, achieving the channel's second-highest audience ratings in 2007.

Content Production Editing Staffing Media Management

Education

Degrees, certifications, and relevant coursework

Saïd Business School, University of Oxford

MBA, Business Administration

Grade: Distinction

Activities and societies: Chair, Oxford Business Network - Consumer & Marketing

Graduated with Distinction. Awarded the Dean's List Scholarship and was a Saïd Foundation (Asia) Scholar. Chaired the Oxford Business Network - Consumer & Marketing.