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Sira de Boer

@siradeboer

International Country Manager at LITTLE CIGOGNE who grew traffic and sales across Benelux and Germany.

At LITTLE CIGOGNE, I led marketing across Benelux and later Germany, with strategies that contributed to double-digit increases in traffic and sales.

I managed campaigns across digital, CRM, and offline channels, and optimized customer journeys and CRM flows using CustomerIo. I also localized products, messaging, and campaigns for each market.

I built and managed media and influencer partnerships across social, print, and digital, and tracked performance with Meta and Looker Studio. In a company project for Dolce & Gabbana, I developed strategic recommendations in marketing and branding.

Experience

Work history, roles, and key accomplishments

International Country Manager

Little Cigogne

Jan 2022 - Jan 2026 (4 years)

Led end-to-end marketing across Benelux and Germany, managing multiple campaigns per month and driving double-digit growth in traffic and sales. Coordinated cross-functional teams and agencies, optimized CRM flows, and built media partnerships.

Marketing Campaign Management CRM CustomerIO Meta Ads Manager Looker Google Analytics Localization Influencer Marketing Budget Management

Education

Degrees, certifications, and relevant coursework

Hanze University of Applied Sciences

Bachelor of Science, Communication

2019 - 2024

BSc in Communication, covering media, marketing, PR, branding, crisis management, and intercultural communication.

The American Business School

Exchange Student, Luxury Brand Management

2022 - 2022

Activities and societies: Company Project – Dolce & Gabbana

Exchange student in Paris, focusing on Creativity & Innovation in Luxury Brands, Sales Techniques for Luxury Brands, and other courses. Completed a company project for Dolce & Gabbana.