Sion W

Developed product-led creative across video, carousel, static, email and community content for an international trading software brand. Drove 7,500 clicks, 250 sign-ups and 80 paid conversions from organic content and managed email campaigns for 12,000+ subscribers.

Grew social channels from zero to 40K+ followers and 20M+ organic views, with 95% of reach from non-followers. Achieved 4.4M Instagram views in 90 days and 8.7M TikTok views in 12 months through repeated testing of hooks, formats, visual structures and music.

Produced social-first and on-location assets across a Hugo Boss-branded padel activation, Raffles Dubai The Palm, Grey Wellness Gym & Spa, Al Barari Villas and DIFC hospitality projects.

Led TikTok creative and on-site social production for the two-day arts and culture festival, coordinating photographers, videographers, creators and casting across sponsor and stakeholder requirements. Directed content around audience, music, pacing and visual style; a key asset was selected for reuse across Instagram, YouTube, email and paid media.

Directed on-location creative at the Swiss Alps eco-luxury resort, shaping shots and guest-experience assets for social and paid media built to drive awareness and direct bookings.

Launched a wellness app across branding, UX and product marketing; used onboarding data to reduce activation time by 40% and won a Santander Entrepreneur Award in 2025.

Built self-service SQL and advanced Excel dashboards for finance and operations teams, translating stakeholder requirements into KPIs and actionable reporting. Improved reporting accuracy by 15% through data checks and process improvements while supporting marketing and finance performance reporting.

Handled financial tracking and reporting for marketing and partnership activity within an international hospitality team.

Grade: First-Class Honours

BSc (Hons) Banking and Finance with Placement, achieving First-Class Honours.

Completed the Google Digital Marketing Certificate.