Open to opportunities

Simran Vani

@simranvani

Message

Experienced marketing head with a focus on brand growth and analytics.

India

Message

What I'm looking for

I am looking for a role that fosters creativity and allows for strategic marketing initiatives, with opportunities for professional growth and collaboration in a dynamic team environment.

With over six years of marketing experience, I have honed my skills in crafting and executing strategies that drive brand growth, lead generation, and customer loyalty. My expertise spans digital marketing, content creation, market research, and data analytics, enabling me to deliver campaigns with measurable success. Currently, as the Marketing Head at TripzyGo, I lead a high-performing team of over 50 employees, developing marketing strategies that align with company goals and target audiences.

Throughout my career, I have successfully generated over 9,000 quality leads each month with a conversion rate of 2.5%, while reaching a target audience of 6 million monthly. My role involves not only planning and executing marketing campaigns but also ensuring consistent brand identity across all channels. I am passionate about using data-driven insights to measure marketing effectiveness and make informed decisions that enhance overall performance.

My previous roles as a Social Media Manager and Business Analyst have equipped me with a comprehensive understanding of content strategy development and audience engagement. I thrive in dynamic environments where I can leverage my skills in analytics and team leadership to drive impactful marketing initiatives.

Experience

Work history, roles, and key accomplishments

Current

Marketing Head

Current

TripzyGo

Jan 2022 - Present (3 years 5 months)

As Marketing Head at TripzyGo, I developed and executed comprehensive marketing strategies that aligned with company goals. I led a team of over 50 employees, managed brand identity, and generated over 9000 quality leads monthly, achieving a 2.5% conversion rate. My role involved performance analytics and enhancing customer engagement through social media.

Content Strategy Data Analysis Social Media Marketing Marketing Automation Marketing Strategy Brand Management Performance Analytics Team Leadership Lead Generation Digital Marketing

Social Media Manager & Content Writer

Catalyser

Jul 2021 - Jan 2022 (6 months)

In my role as Social Media Manager and Content Writer at Catalyser, I developed a comprehensive content strategy for social media platforms, enhancing audience engagement by 45%. I managed analytics and reporting to assess campaign effectiveness and maintained a content calendar for consistent posting.

Content Strategy Analytics Social Media Marketing Digital Marketing Communication Team Collaboration Performance Metrics Automation

Social Media Executive

Zehntech Technologies

Jan 2021 - Jul 2021 (6 months)

As a Social Media Executive at Zehntech Technologies, I implemented digital marketing strategies through SEO, SEM, and social ads. I managed multiple projects simultaneously, set up social ads on various platforms, and facilitated client communication to drive sales.

SEO SEM Digital Marketing Client Communication Project Management Lead Generation Facebook Ads LinkedIn Ads

Business Analyst

AiTrillion.com & Privateprize.com

Jul 2019 - Apr 2020 (9 months)

During my internship as a Business Analyst at AiTrillion.com and Privateprize.com, I managed social media platforms and focused on lead generation strategies. This role enhanced my analytical skills and understanding of business operations.

Business Analysis Lead Generation Social Media Management Data Analysis Communication Digital Marketing Project Coordination Reporting Strategy Development

Reality Producer

Sony Television

Mar 2019 - Jul 2019 (4 months)

As a Reality Producer intern at Sony Television, I gained hands-on experience in production processes and content creation for reality shows. This role honed my creative skills and understanding of media production.

Production Management Content Creation Team Collaboration Communication Creative Thinking Project Management Content Production Time Management

Education

Degrees, certifications, and relevant coursework

Devi Ahilya Vishwavidyalaya

Master of Business Administration, Media Management

2017 - 2019

Pursued an MBA in Media Management, focusing on the intersection of media and business strategies. Developed skills in marketing, brand management, and digital media, preparing for a career in the dynamic media landscape.

Devi Ahilya Vishwavidyalaya

Bachelor of Arts (Honors), Journalism & Mass Communication

2014 - 2017

Completed a BA (Hons) in Journalism & Mass Communication, gaining a comprehensive understanding of media practices, communication strategies, and content creation. Engaged in various projects that enhanced practical skills in journalism.