Open to opportunities

Om Soni

@omsoni

Business Analyst focused on predictive modeling and marketing operations automation, turning complex data into actionable insights.

India

Message

What I'm looking for

I’m actively seeking global roles in Business Analytics or Marketing Operations, aiming to scale impact through automation, analytics, and operational excellence—so data consistently turns into decisions that improve execution and growth.

I’m a strategic, performance-driven Business Analyst and Marketing Operations professional with hands-on B2B experience. I specialize in market research, business execution analysis, and lead lifecycle automation, translating complex data into actionable business insights through predictive modeling and data storytelling.

In my recent internships, I built predictive AI models to assess delinquency risk and converted model outputs into clear recommendations for collections strategy. I also designed a Salesforce lead-scoring framework by gathering requirements from sales and marketing stakeholders and analyzing campaign performance across international markets (UK, Indonesia), helping improve lead qualification and go-to-market decisions.

Experience

Work history, roles, and key accomplishments

Current

GenAI Powered Data Analytics Intern

Current

Tata Group

Jul 2026 - Present (2 months)

Built predictive AI models to assess delinquency risk and translate outputs into actionable recommendations for collections strategy. Conducted exploratory data analysis and produced structured business reports using data storytelling for non-technical stakeholders.

GenAI predictive modeling Data Storytelling Data Reporting Collections Strategy SQL Tableau Salesforce Requirements Gathering

Business Analyst Intern

Sadbhaav Global Impex LLP

Jul 2025 - Jun 2026 (11 months)

Analyzed client engagement and sales data to design a lead-scoring framework in Salesforce and improve lead qualification and prioritization. Gathered requirements from sales and marketing stakeholders and evaluated international campaign performance to support go-to-market strategy decisions.