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swetha v rao

@swethavrao

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Data-driven Business Analyst with 4+ yrs exp in analytics, ops, SaaS, and customer success.

India

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What I'm looking for

I'm looking for a role where I can apply my analytics and product experience to solve real business problems, collaborate cross-functionally, and drive customer success. I value data-driven decision-making, ownership, and a growth-focused culture. Open to remote or hybrid roles in analytics, product, or customer success.

I'm a versatile Business and Reporting Analyst with 4+ years of experience across higher education, consulting, SaaS, and fintech. My work spans customer success, product analytics, operations strategy, and marketing performance, and I’ve consistently driven measurable improvements through data storytelling and cross-functional collaboration.

Most recently, I worked at Masscom Corporation and Swinburne University of Technology, where I led customer retention analysis, created performance dashboards in Power BI and Excel, and partnered with stakeholders to improve user adoption and business decision-making. At Digital Balance, I focused on marketing analytics, CRM optimization, and campaign performance using tools like Adobe Analytics, Tableau, and SQL.

I’m passionate about building scalable, data-backed processes and love working at the intersection of product, analytics, and customer experience. I'm proficient in SQL, Power BI, Tableau, and automation tools like Power Automate and Zoho CRM. I enjoy roles that allow me to blend critical thinking, data insights, and empathy to deliver meaningful outcomes for customers and businesses alike.

Outside work, I'm deeply interested in teaching, mentoring, and exploring systems that drive operational excellence and user success.

Experience

Work history, roles, and key accomplishments

Business Analyst Consultant

Masscom Corporation

Dec 2024 - Jul 2025 (7 months)

Led performance reporting across departments by designing executive dashboards in Power BI, enabling a 30% faster turnaround in leadership decision-making. Consolidated cross-functional data from finance, HR, and student success teams to support strategic planning and stakeholder presentations.

KPI development Power BI Data Analysis KPI Development Process Improvement Stakeholder Management CRM SQL Data Visualization

Senior Business Analyst

Swinburne University of Technology

Oct 2023 - Oct 2024 (1 year)

Led market and competitor analysis for over 10 institutions, contributing to a pricing revamp that boosted enrolment conversions by 11%. Built over 10 Power BI dashboards to track marketing campaign performance, resulting in a 35% reduction in review time.

predictive modeling Market Analysis Competitor Analysis Power BI Tableau Excel R CRM Systems Data Quality Stakeholder Training Predictive Modeling

Business Analyst – Market Intelligence and Digital Analytics

Digital Balance

Jan 2023 - Jun 2023 (5 months)

Developed SQL-based reporting templates to track 15+ KPIs across digital campaigns and customer journeys. Created a unified marketing dashboard integrating Google Analytics, Meta Ads, and CRM data, optimizing ROI by 12%.

SQL Google Analytics Meta Ads CRM Salesforce Web Engage Mixpanel A B Testing Marketing Analytics Data Validation WebEngage

Business Analyst – Data Operations & Reporting

Open House

Nov 2021 - Dec 2022 (1 year 1 month)

Created over 12 dashboards to monitor vendor payments and order fulfillment processes. Executed more than 15,000 weekly reconciliations between ERP, CRM, and financial systems, reducing discrepancies by 40%.

Financial Reconciliations Data Analysis Reporting ERP Systems CRM Systems Financial Reconciliation ServiceNow Workflow Automation SQL Microsoft Excel Data Visualization

Education

Degrees, certifications, and relevant coursework

RMIT University

Master of Analytics, Analytics

2020 - 2022

Pursued a Master of Analytics, developing expertise in data analysis, statistical modeling, and data-driven decision-making. Engaged in practical projects to apply analytical techniques.

Christ University

Bachelor of Commerce Honors, Commerce

2014 - 2017

Completed a Bachelor of Commerce with Honors, focusing on advanced business principles and practices. Gained a strong foundation in commerce and related disciplines.