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Siddharth Baraiya

@siddharthbaraiya

I manage multilingual creative production, music content operations, and Gujarati creator campaigns for major brands and platforms.

India

Message

What I'm looking for

I'm looking to lead content, creative production, localization, or platform operations where I can combine multilingual communication, creator ecosystems, campaign execution, and quality-focused delivery.

I manage end-to-end client servicing and creative production at WAV Studio for brands including Popeyes, Axis Max Life Insurance, Air India, Hero MotoCorp, and Wagh Bakri Tea. I coordinate localization, asset adaptation, quality control, commercial operations, and agency communication across multi-market campaigns.

At JetSynthesys–Global Music Junction, I published 500+ music tracks monthly through Warner Music India’s CMS and managed delivery across streaming, social, and OTT platforms. I worked with metadata, WAV and MP3 assets, ISRCs, UPCs, rights policies, artist visibility, and content publishing for 8+ music platforms.

I’ve also built and managed Gujarati creator communities at ShareChat and Helo, led campaigns that increased engagement by 40%+, and written scripts, dialogue, ad copy, and translations. My work spans ad films, short films, screenplays, regional content, and culturally accurate communication in Gujarati, Hindi, and English.

Experience

Work history, roles, and key accomplishments

Current

Executive Project Manager

Current

WAV Studio

Oct 2025 - Present (11 months)

Manage end-to-end client servicing and creative production for major brands and agencies, including Popeyes, Axis Max Life Insurance, Air India, Hero MotoCorp, and Wagh Bakri Tea. Lead translation and localization workflows, oversee typesetting and asset adaptation, and execute rigorous quality control for all creative assets.

Client Servicing Creative Production Translation Localization Typesetting Quality Control Project Management Commercial Operations Business Development

Content Operations Executive

JetSynthesys – Global Music Junction

Mar 2023 - Sep 2025 (2 years 6 months)

Orchestrated end-to-end metadata creation and managed digital music assets for global streaming platforms. Executed monthly publishing of 500+ music tracks and facilitated delivery to meta-platforms, ensuring flawless distribution and rights management.

Metadata Management Digital Asset Management CMS Quality Control Rights Management Content Publishing

Senior Operations Associate – Humor Vertical

Maholla Tech (ShareChat)

Oct 2021 - Jan 2023 (1 year 3 months)

Onboarded and managed 150+ creators in Gujarati content for Food/lifestyle vertical. Led festival/event campaigns with 40%+ engagement growth and conceptualized creative hashtags, content rewards, and retention plans.

Creator Management Community Management Campaign Management Content Strategy

Content Specialist

MX Takatak (Times Internet)

Mar 2021 - Oct 2021 (7 months)

Moderated and tagged trending video content for ML. Wrote captions and copy to enhance platform engagement.

Content Moderation Tagging Machine Learning Copywriting Engagement

Creator & Content Ops Manager – Helo Gujarati

Bytedance India (Helo App)

Feb 2019 - Jan 2021 (1 year 11 months)

Managed Gujarati lifestyle content and creator community. Handled push notifications and optimized CTR, conducted campaign operations and performance analysis, and executed content moderation and official account management.

Content Management Community Management Push Notifications CTR Optimization Campaign Operations Performance Analysis Content Moderation