At Yupptv Digital India Private Limited (YUPPTV SCOPE), I curate OTT sections around audience preferences, new releases, and social media trends. I also refine titles and descriptions and use the analytical dashboard to optimize content strategies.
At Xiaomi India Pvt. Ltd (Zili App), I managed creator community content and campaign calendars, and curated trending music for viral campaigns. Earlier, I worked on regional content, influencer engagement, and in-app campaigns at ByteDance India Pvt. Ltd. (Helo App).

