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shweta rai

@shwetarai

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Qualified Executive Assistant with expertise in administration and baking.

India

Message

What I'm looking for

I am seeking a role that allows me to leverage my administrative skills while pursuing my passion for baking in a supportive and creative environment.

I am a qualified Executive Assistant with over 6 years of experience in General and HR administration across the FMCG, Construction, and IT industries in both UAE and India. My background has equipped me with a diverse skill set, allowing me to excel in various administrative roles while also nurturing my passion for baking.

As a co-founder of a successful home-based bakery, I specialize in artisanal cake decoration, particularly in lifelike handcrafted sugar flower artistry and personalized cake designs. I have managed end-to-end operations, from product development to client interaction and marketing, ensuring a strong local presence and customer loyalty. My experience in digital marketing has further enhanced my ability to showcase my work and increase brand visibility.

Experience

Work history, roles, and key accomplishments

Current

Baker & Sugar Artist

Current

Red Velvet

Sep 2019 - Present (5 years 11 months)

Co-founded and ran a successful home-based bakery, offering custom-designed confections and catering to various events. Specialized in handcrafted sugar flowers with lifelike detailing and custom figurines, managing end-to-end operations from product development to marketing.

Artisanal Cake Decoration Sugar Artistry Product Development Marketing order fulfillment Social Media Marketing

Admin Executive/Secretary

Al Maya Group

Apr 2017 - Dec 2018 (1 year 8 months)

Served as an Executive Assistant to the Brands and Finance Divisions' executives, coordinating business functions including personnel administration and office monitoring. Provided secretarial services such as managing inboxes, schedules, and preparing reports and presentations.

Executive Support Office Management Document Management Calendar Management Report Preparation Sales Reporting Financial Analysis Vendor Management

Executive Secretary

Chirag Group of Companies

Feb 2014 - Apr 2017 (3 years 2 months)

Served as an executive assistant to the MD, directing communications and daily administrative operations to admin assistants. Provided on-job training and performance reviews for administrative staff, and managed meeting schedules, minutes, and presentations.

Executive Assistance Administrative Management Performance Reviews Meeting Coordination document preparation Inventory Management Contract Administration

HR Assistant

Mejor IT Services

Feb 2013 - Dec 2014 (1 year 10 months)

Shortlisted candidates, scheduled interviews, and substantiated applicants' skills by conducting and scoring tests. Maintained employee information, attendance logs, and progress reports by updating employment and status data.

Shortlisting Skills Testing Attendance Reporting Data Management

Education

Degrees, certifications, and relevant coursework

West Bengal University of Technology

Bachelor's in Business Administration, Insurance and Risk Management

2009 - 2012

Grade: First Class

Completed a Bachelor's degree in Business Administration with a specialization in Insurance and Risk Management. Achieved First Class honors, demonstrating strong academic performance in the field.