At Omnicom (IPG Media), I plan and buy media for the Canada market, handling monthly budgets of over $1M for Yum Brands, Nestlé, Unilever and American Express. I build full-funnel plans and use campaign data to track performance across programmatic and other media campaigns.
At Digixpressions Media, I ran paid social campaigns and optimized targeting, increasing client ROI by 20–25%. Earlier, at Siddhivinayak Industries, I ran local paid campaigns that increased qualified leads by 40% in the first six months.
