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Isha Yadav

@ishayadav1

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Marketing and communications intern at Escalent who built AI workflow that cut manual content and reporting workload.

India

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At Escalent, I prepared briefing materials and SEO-focused content strategies that increased organic visibility across client digital properties. I also built social copy and report compiler AI agents to reduce manual content and reporting work.

At HT Media Group, I coordinated integrated campaigns, drafted briefing documents and press releases, and tracked campaign KPIs. I’ve also delivered youth-centric programming with Yuvvani, Akashvani Delhi, and worked on public awareness and OTT campaign projects at IIMC.

Experience

Work history, roles, and key accomplishments

Current

Radio Assignee

Current

Prasar Bharati

May 2026 - Present (5 months)

Selected through a competitive national audition to join Yuvvani's anchoring panel at Akashvani Delhi. Delivers youth-centric programming in adherence to AIR's broadcasting code and government communication guidelines.

Broadcasting Public Outreach Communication Skills Anchoring

Current

Marcom Intern

Current

Escalent

Apr 2026 - Present (6 months)

Prepared briefing materials and SEO-optimized content strategies, increasing organic content visibility by 50% within 2 months. Integrated AI-powered analytics workflows with GA4 and SEMrush, reducing manual reporting time by 40%.

SEO Content Strategy GA4 SEMrush AI Analytics Dashboard Management Reporting AI Agents

Marketing & Communications Intern

HT Media Group

Sep 2025 - Oct 2025 (1 month)

Managed 3+ integrated campaigns across digital and print, coordinating with 8 cross-functional stakeholders and drafting 12+ briefing documents and press releases. Maintained communication calendars and budgets across 4 platforms, scheduling 60+ outreach touchpoints via Hootsuite.

Campaign Management Cross functional Coordination Press Releases Hootsuite Budget Management KPI Tracking

Editorial Intern

Hindustan Times

Jun 2025 - Jul 2025 (1 month)

Authored and published 10+ articles, including an exclusive front-page interview. Managed content uploads via Blankpaper CMS for a daily readership of 1.5 million+ and monitored 15+ competitor publications.

Competitive Analysis Journalism Content Management CMS Stakeholder Engagement

Editorial Intern

Press Trust of India

Jun 2024 - Jul 2024 (1 month)

Edited and fact-checked 50+ wire stories across 5+ beats under strict deadlines, maintaining 100% filing accuracy and zero-error distribution.

Editing Fact Checking Stories Deadline Management Accuracy

Education

Degrees, certifications, and relevant coursework

Indian Institute of Mass Communication

Postgraduate Diploma, Advertising & Public Relations

2025 -

Grade: 77.52%

Activities and societies: Selected to work on a 360° communication campaign for the Income Tax Department, contributing to integrated branding, audience engagement, and strategic outreach initiatives across multiple media platforms. Worked on a campaign pitch for WAVES, Prasar Bharati’s OTT platform, developing a 360° communication strategy focused on brand positioning, audience engagement, and multi-platform outreach.

Completed Postgraduate Diploma in Advertising & Public Relations at the Indian Institute of Mass Communication, New Delhi, from 2025 to 2026.

Lady Shri Ram College for Women, University of Delhi

Bachelor of Arts (Hons), Journalism

2022 - 2025

Grade: 71%

Activities and societies: College Annual Fest OC Sub Head Led a team of 70+ members and 60+ volunteers, managed a footfall of 15,000+ attendees across the festival Oversaw smooth celebrity guest entry and exit operations while effectively handling sensitive situations on campus. Received Letter of Appreciation from LSR principal for the same.

Completed a Bachelor of Arts (Hons) in Journalism at Lady Shri Ram College for Women, University of Delhi, from 2022 to 2025.