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Shruti Narang

@shrutinarang

I lead institutional brand strategy, communications, and admissions marketing across digital, print, and experiential channels.

India

Message

What I'm looking for

I'm looking to lead brand and communications work that strengthens institutional reputation, creates coherent audience experiences, and aligns cross-functional teams around clear strategic priorities.

At FLAME University, I lead the Branding & Communications function, owning institutional brand direction, outreach strategy, and communication across digital, print, experiential, and stakeholder channels.

I define annual brand strategy, guide identity and governance standards, lead admissions marketing, and partner with academic, admissions, placement, and leadership teams. I have also grown FLAME's social media reach by 38 to 48% through agency collaboration and data-led content strategy.

Previously, I built a 59,000+ member digital community at SuperBottoms and led content, community marketing, SEO, email, and social campaigns for Seniority at RPG Group. I enjoy building coherent brand systems, audience-first content ecosystems, and long-term institutional reputation.

Experience

Work history, roles, and key accomplishments

Current

Manager – Branding & Communications

Current

FLAME University

Sep 2024 - Present (2 years)

Own the institution-wide brand and communications function with full strategic and operational ownership across digital, print, experiential, and stakeholder channels. Define and execute annual brand strategy, lead the internal branding team, and manage external agency relationships.

Brand Strategy Integrated Marketing Digital Advertising Lead Generation Brand Governance Event Branding Media Relations Team Leadership Agency Management

Content Strategist

FLAME University

Mar 2023 - Sep 2024 (1 year 6 months)

Developed and executed content strategy spanning website, blog, social media, and institutional publications, establishing a unified editorial voice. Scripted and produced university brand films and led branding for study-abroad programmes and placement initiatives.

Content Strategy Editorial Social Media Brand Films Email Marketing Agency Collaboration Print and Digital Branding

Community Manager

Fitterfly Healthtech

Jun 2022 - Nov 2022 (5 months)

Built and moderated digital health communities on Facebook and WhatsApp, developing content strategy to support patient engagement, user acquisition, and retention. Partnered with corporate clients and medical professionals to co-create community content.

Community Management Content Strategy Facebook WhatsApp Patient Engagement Brand Reputation

Community Lead

SuperBottoms

Dec 2021 - Feb 2022 (2 months)

Built and managed a 59,000+ member online community through engagement programming, loyalty campaigns, and brand-partnership activations. Supervised content creators and developed editorial calendars and community growth strategies.

Community Management Engagement Focused Programming Loyalty Campaigns Brand Partnerships Influencer Collaboration Editorial Calendar

Content & Community Marketing Lead

Seniority (RPG Group)

Sep 2020 - Jan 2022 (1 year 4 months)

Led integrated content and community marketing for India's leading senior-citizen e-commerce platform, managing brand voice, campaign strategy, and community engagement across channels. Developed conversion-led campaigns and email marketing.

Content Marketing Community Marketing Brand Voice Campaign Strategy Email Marketing Social Media Community Growth

Content Specialist

Seniority (RPG Group)

Sep 2019 - Sep 2020 (1 year)

Owned content strategy, SEO, and analytics for blog and digital channels, consistently improving organic traffic and audience engagement through data-informed editorial planning. Produced high-performing social media and email marketing content.

Content Strategy SEO Analytics Blogging Social Media Email Marketing UI UX Alignment