At UWorld Pvt Ltd, I managed SEM campaigns and achieved a 2X increase in leads within 16 months through optimized ad spend.
As a Paid Search Planner at NetElixir, Inc., I planned and executed strategies that delivered 53% year-over-year revenue growth for a travel industry client. I also optimized an account to decrease CPO by 53% and improve revenue by 33%.
As a Paid Media Consultant – Search & Social, I planned, launched, and optimized campaigns across search and social platforms. I built account structures from scratch, including campaign architecture, keyword research, audience segmentation, and conversion tracking.
Across agency and in-house work, I’ve managed paid media budgets from under $10,000 to over $3 million per month and collaborated with brands including Lenovo, Brady Corp, Rockler, Hostel bookers, Circa Lighting, and Shiek Shoes.
