At iThrive Healing & Beyond, I led social media, creative strategy, and performance marketing across iThrive, iThrive Academy, and iThrive Essentials. My integrated Magnesium Magic campaign delivered a 60% sales uplift and 400K+ impressions, while I scaled cross-channel reach to 3.5M+ and LinkedIn to 1M+ organic impressions in six months.
I've built communities, campaigns, and content systems across wellness, education, FMCG, lifestyle, and healthcare. From growing iThrive Academy's Instagram from 2,000 to 7,000 followers organically to maintaining 5x–6x ROAS for D2C campaigns, I combine creative direction, audience insight, paid media, and hands-on team leadership.
